Roy Morgan Research
Randall & Co
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Using Re-Marketing in Your Marketing Mix
Enhance Your AdWords Ads With Extensions
As Google AdWords become more and more main stream it's the knowledge of the intricacies which allow you to have the edge. Ad Extensions allow you to display more information in the same ad giving a new potential customers more reason to cl…
23 May 2017
Guide to Google Keyword Planner for SEO
Ever wonder how many searches per month occur for a keyword relating to your business? Or maybe what the seasonal trends are for keywords related to your business? Well Google has you covered with the Google Keyword Planner.
What is Content?
In a world where “content is king” it does beg the question: what is content? I’m sure you’ve heard just how important content is for the performance of your website – both in terms of improving SEO and in educating, informing and enterta…
30 Mar 2017
4 AdWords Automated Rules to Try
Google AdWords has many features you can use to automate your media buys and reduce spend while increasing conversion rate. Not using these rules could mean losing out on impressions to your competitors. Having rules in place is like having a second set of eyes on your campaigns.
29 Mar 2017
Dynamic Search Ads are now more effective than ever
Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. On March 28, 2017 Google introduced three improvements to DSA: page feeds, expanded ads and quality enhancements.
24 Mar 2017
Optimizing images for SEO
One of the biggest mistakes that businesses do is upload unoptimized images to their website causing the following issues to their site: 1. Slows down the site due to not resizing the image size to its proper size 2. Search engines cannot index the picture due to not having alt tags 3. Choosing the right file name
24 Mar 2017
Benefits of SEO Redirects
When doing Search Engine Optimization, as in any other procedure, there are best practices. Among those best practices is the appropriate usage of Search Engine Optimization redirects. A redirect is when a page performs an action to show a visitor another page other than the one they came to your site to see. There are some techniques of setting up a redirect as well as which one you use depends on just what you want to offer to the site visitor as well as online search engin…
23 Mar 2017
The Benefits of Keyword Research
This is one of the most important, if not 'the' most important, SEO task. Keyword research will set the road map for your SEO strategy. If your business relies solely on audience keyword assumption your business will not reach its full digital marketing potential.
23 Mar 2017
SEO: Improve Page Ranking for a Specific Keyword
SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank.
23 Mar 2017
SEO best practice guide for URLs
Have you ever searched for something on Google and received a URL that looks like this? http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1 This is much less appealing compared to http://en.wikipedia.org/wiki/Aviation which will help you decide whether to click on that link or not.
22 Mar 2017
Page Speed Matters! Why You Need to Improve Yours Today
Website Page Speed is the simplest side to SEO yet it is basically overlooked by all SEO providers. Web Developers and Marketers don’t consider how fast a page loads as much as they should when building a website but when you consider it from a users point of view it is crucial. Have you ever been to a site which didn't load in the first 2, 3, 4 or even 10 seconds? Did you wait or did you hit the dreaded back button? Well if that was your site then you just lost a lead or a p…
22 Mar 2017
What is Structured Data and Why Does it Matter for SEO?
Structured Data allows you to help Google identify content on your page as being your store opening hours to knowing this page is actually a product for sale and it is In Stock. These also allow Google to quickly crawl the page, pickup and identify what the page is actually about and then display your page in a more relevant manner in search results.
3 Quick SEO Optimization Tips
The words 'SEO optimization' gets thrown around far to much these days as something that most people don't understand, will never grasp the concepts of and thought about as a job just for the professionals.
Part 1: Why does it take my web developer ages to do simple stuff?
After many discussions with clients, friends and strangers I've decided to try and shed some light on "Why does it take my web developer ages to do simple stuff?".
Part 2: Why does my web developer take ages to do simple stuff?
Following on from my previous blog post which tackled the reasons web developers take so long to make changes to problems relating to servers, here is Part 2 on coding.
5 Signs You Need A New Website
Every company these days know they need a website but what most companies don't know is when their website needs an update or when they need a new website. The fact is, times change very quickly these days and with it, customer expectations…
15 Dec 2015
What is Content Marketing?
Content marketing involves the creation and distribution of content that is relevant and of value to your customers. Virtually any communication from you to your customers could be considered content marketing if it creates value for the customer. Give your customers what they’re truly interested in. Consumers spend on average 79 days researching online before buying.
15 Dec 2015
Tips To Get More Clicks
Websites are everything in this day and age. Your website is not just a source of information, it’s also a salesperson (possibly your most important one!). But if your website isn’t converting customers, is it because of your website look, feel or functionality, or is it because you aren’t driving enough traffic to your site?
Is poor user experience letting your website down?
We all know how important your website is. A website can either help or hinder business success. You should be considering your user experience, and maximising it to ensure your website is working at it’s best to bring you business leads, c…
How Social Media Affects SEO
I am often asked whether social media affects SEO or your search engine ranking. There has been a lot of articles written about social media and SEO. Some claim that search engines use social media statistics such as activity, engagements a…
Opportunities, Leads, Conversions: How Well Do You Know Your Numbers?
Almost everything in business comes down to numbers. Profits, Losses, revenues,expenses, investments, returns…. So whether you own a business, are the CEO or GM of a company, or managing a team or project within a business, you need to know…
Google’s Mobile Friendly Algorithm Now Released
Google’s Webmaster Trend Analyst, Zineb Ait Bahajji has been quoted as saying the new mobile-friendly algorithm launched today will impact more websites than their Panda or Penguin algorithm updates. Straight from Google themselves, you ne…
What Content Management System Should You Use
When it comes to building or redesigning your website, one of the biggest things to consider is which content management system to use. We’ve put together a little infographic to help you decide the most suitable and effective content manag…
Tips for Developing your Digital Marketing Strategy for FY15-16
With just a couple of months to go before we welcome in the new financial year, it’s time to begin planning for the year ahead. With the online world growing at a rapid rate, one area of your FY15-16 budgets to take into greater considerati…
15 Dec 2015
What Google Analytics Can Tell You in Just 5 Minutes per Month
Everyone knows how important tracking performance is. But the reality is that time often gets the better of you and other business activities takes precedence over proper measurement and improvements. If you are time-poor and often overlook your monthly website reporting due to lack of time, this article will hopefully help! In here, I’ve put together a few easy to see and succinct analytics to review each month using Google Analytics. These should take no longer than 5 minut…
Prepare for 2015/16 with our 5 Point Digital Health Check
With the new financial year just around the corner, most business are now well underway with their 2015-16 budgets. One area of spend that seems to increase year-on-year for most businesses is digital investment. Understanding when to make …
Digital Marketing for Accounting Firms – Part 1: Digital as a Business Tool
In the recent 2015 Digital Strategy Benchmark Report completed for the top accounting firms in Australia, results indicated the changing business landscape and particularly the growth in digital is putting some firms under threat. The rapid…
Digital Marketing for Accounting Firms – Part 2: Digital Marketing Opportunities
In Part 1, we spoke about the results from the recent 2015 Digital Strategy Benchmark Report and the real opportunity for accounting firms who are willing to take the plunge into digital to create a strong competitive advantage by somewhat …
The Components of SEO: How do yours stack up for the New Financial Year? Part 1 – Technical Audit
Search Engine Optimisation. Possibly one of the most talked about and debated techniques for many companies. From small business to large companies, improving search engine ranking always seems to be on the radar. So what efforts should yo…
03 Dec 2015
Using Re-Marketing in Your Marketing Mix
When it comes to sales and marketing, it’s often said that you need to give a prospective customer three positive experiences with your brand in order for them to build a relationship with your brand – and for them to think about you when a need comes up for your product or service.
3 Plugins to get More Out of Your Magento Site
We’re always on the lookout for ways to improve websites – whether that be from a technical or design standpoint. One of the highest growth areas online at the moment is eCommerce stores. So we thought we’d help out the online store owners …
Understanding Customer Journeys
It may only take two to tango, but a party worth remembering is a completely different story. Including its share of drunk uncles, scary mothers in-law, supercilious grandfathers and loud kids. Yet, while some may prefer sticking to their o…
02 Dec 2015
Going Beyond the “Norm” with WordPress
When talking through website requirements with clients, we often find there’s a certain stigma around WordPress. Many businesses believe that WordPress is only suitable for the most basic of basic sites, and that if they’re wanting something “special”, WordPress is the not the right option. While there are a number of things which will determine whether we would recommend WordPress over a different CMS, we thought we’d share some of the cool things you can achieve with WordPr…