Every company these days know they need a website but what most companies don't know is when their website needs an update or when they need a new website. The fact is, times change very quickly these days and with it, customer expectations. While its easier to notice when your office needs a refresh than noticing when your website is out of date, having a dated website can be detrimental to your business - just like having shabby, old furniture in a messy, dirty office. Whether your website is still made in Flash, resembles a an old printed newsletter or just doesn't appeal to your target market, companies need to keep their websites updated every few years to stay relevant to the times and adjusted to new customer expectations. To keep growing, keep modern and have a professional image you need to regularly update your site and your site design. If you met someone you were looking to do business with and they handed you the first business card below what would you think of them? Dated, behind the times may not be aware of the latest and trending processes. You may question their success and skill set. Or you might not even look at the card - it's very possible you'd discard it immediately. If you met someone with the second card you are more inclined to think professional, cutting edge and could help you out with your needs. Remember all your customer facing media builds trust amongst your customers, and makes them feel like you know their stuff.
Same goes with websites, however it's much harder to portray that feeling. Your existing clients may say "I know you guys are great at what you do, it doesn't matter what your website looks like" or "I know what you guys do, even if it doesn't say it on your website" (every business loves their loyal customers who don't care what anyone else says or thinks!). But what do your other potential visitors say, and the "swinging voters" who like to shop around. If you visit an online store and it looks like the first site here what would you think? Unsecure, will my details be safe if I buy from them, is this fraudulent, I can't find where I need to go, do they have what I need, can I buy online? However if you looked at the second site you'd think clean, modern, sleek and trustworthy as it looks more credible. They've also improved the navigation, giving customers a more user-friendly experience. You'd feel comfortable buying from it and yet they are the same brand only a few years apart. Its amazing how much perception and customer expectations change over time.