We all know how important your website is. A website can either help or hinder business success. You should be considering your user experience, and maximising it to ensure your website is working at it’s best to bring you business leads, conversions and sales.
What is user experience? In it’s simplest definition, user experience defines how pleasant or easy a person finds your website to use. And while this sounds simple, it certainly isn’t as straightforward as you may think! We’ve put together a little checklist of some key user-experience designs faults that could hinder the ease of your website use.
Finally, make sure your website loads quickly. No one wants to sit looking at a white screen waiting for the website to load. Remember, Flash does take time to load, so look at other options to create the look you want without slowing down the speed of your site loading.
It’s easy to test the user experience of your website (although you will need to have an objective and unbiased hat on). Visit your website as if you were a customer. Think about what they would be looking for, and what they need from your site. Is it easy for them to find? At what point (if it wasn’t your website) would you have closed the page and searched for a competitor? Get another opinion by asking friends or family members to do the same.
Remember, there is no point having a website that frustrates customers through bad user-experience. You won’t only lose the customer, you’ll also leave a bad taste in their mouths and they’re unlikely to do business with you again. Do your best to assess and re-design your website to meet your customers user-expectations.
If you need assistance optimizing your website, or if you’re not sure whether your website is working for you, contact us for a chat. We’re happy to discuss your business goals and provide an assessment of your website with recommendations on how it could be improved.