Ablethorpe

The Situation

Ablethorpe Recruitment are a rapidly growing boutique legal recruitment agency in Melbourne. 

 

They had an existing Wordpress site which was quite dated and did not reflect the professionalism and differentiation their physical company exudes. 

 

Ablethorpe needed a uniquely designed site to be an extension of their personality but to be a business tool; to act functionally as a lead magnet to bring new clients and customers into their network.

The Approach

We worked with the Ablethorpe team to to define a more modern twist on their existing site using their existing and established branding in the marketplace. 

 

With a high level of mobile traffic we needed to ensure an easy and fast way job-seeking legal applicants could sift through jobs to find their desired roles. After some research, we identified that while job-seekers were likely to research job opportunities on mobile, they would apply via desktop, usually at a later time. This meant that we needed to enable job seekers to search on mobile with the ability to email jobs to themselves to apply later. 

 

Lastly, the legal field generally is not know to be the most exciting or engaging industry - but the people in it are. We added animation throughout the site to bring out the personality of the founder, Stuart Ablethorpe, which encourages an open door policy and makes Ablethorpe Recruitment exciting and approachable. 

The Solution

Ablethorpe continues to use their site as one of the core business tools in their operation. The site setup allows them to create pages, update content and expand the site themselves with no assistance. Their traffic and engagement has dramatically increased since the updated site was rolled out and continues to grow steadily with minimal ongoing support.

 

The mobile "Tinder" like job searching functionality (swipe right and left to like or say no to job opportunities) alone has increased mobile engagement by over 200% and has allowed all applicants to easily find their new dream job on the go.

 

We built this by:

  • Rapid development using Wordpress
  • Build using responsive web design techniques for a consistent multi-platform experience
  • Develop using a Content Manangement System so non-tech users can manage content
  • Use industry standard plugins to allow for job searches
  • Integrate existing Wordpress modules to quickly integrate into Mail Chimp for email marketing