After understanding the key pain points of Australia Post customers we begun focussing on bridging the gap between easily targeting a companies customers on a map and creating a mail booking plan.
We developed a web based campaign creation and mapping application in a joint development with Roy Morgan Research and Map Data Services to bridge the gap and allow Australia Post customers to build campaigns faster and smarter.
The platform also allows users to save, clone and reuse existing campaigns to use in seasonal marketing activities instantly.
The data, backed by Roy Morgan Research, allows for targeting down to persona and even Single Source variables allowing niche direct mail campaigns such as Young Tech Savvy 18-35 year olds living in inner city suburbs who are looking to buy a car in the next 6 months.
The uptake has been extremely rapid and we continue to work closely with the Australia Post team to enhance to platform.