FreshPaper approached us with a clear message for their brand and with a willingness to be guided by our marketing, UX, design and development specialists. Through considered dialogue with FreshPaper, we began to understand the value that they placed on educating the public. We needed to find a way to both spread FreshPaper’s message of reducing wastage whilst also engaging with new audiences who would benefit from purchasing FreshPaper.
Our development department worked closely with our marketing team and design team to ensure that FreshPaper’s identity and message were the focus of the website reworks. Furthermore, we identified the need for greater simplicity and ease of use across the website. With an in depth understanding of FreshPaper and their target customers, our digital marketing team also worked collaboratively with the client to produce a marketing plan that could be tested, measured and refined through their journey.