Progressive PR

The Situation

Progressive PR are a leading PR and Communications company in Melbourne. Their services and portfolio has grown immensely in recent years and they needed and clean minamalistic site to showcase their work, convey their services and reflect the professionalism of their business.

 

They have a dedicated team of PR and Communications specialists who are not super techy but understand the basics of website management. As with many service-based businesses, their goal was to have a low management overhead for their website as it is not their primary offering.

The Approach

The team at Progressive PR were familiar with WordPress and as it makes sense for them to manage the content themselves, using WordPress was an easy option.

 

In addition to easy management of the website, we also needed to ensure the site was unique, with the goal to stand out from the crowd and be different. The Progressive PR team have worked on some incredible accounts, done some cool PR stunts and this needed to be displayed differently rather than just the standard top navigation, big slider and services boxes on the home page.

The Solution

Using WordPress as the CMS platform, we took to selecting a pastel colour palette that reflected their brand and personality. We also modularized the home page, allowing more content to appear above the fold, styled in an engaging and interesting way.

 

Understanding that social was a huge part of PR, we also incorporated a dynamic home page Twitter, Facebook and Instragam feed.