Smile Solutions

The challenge

Smile Solutions approached us with the goal of revamping their outdated website, which had multiple domains, limited content control, and a lack of mobile responsiveness. They sought a complete overhaul to provide a seamless and functional user experience for their customers.

The approach

We worked closely with Smile Solutions to understand their specific needs for their new website. We covered both the functional and aesthetic aspects, paying special attention to the growing trend of mobile traffic, which accounted for over half of their website visitors.

To meet their needs, we recommended implementing a user-friendly and flexible content management system. WordPress was chosen as it provided the necessary customisation capabilities, while also being easy for Smile Solutions’ team to manage.

The outcome

A custom website using WordPress was created for Smile Solutions and they were extremely happy with the custom functionalities that were built.

These included:

• Prioritising frequently viewed content using website cookies
• Multi-language selector at the click of a button
• An easy, seamless content builder to make it easier for the Smile Solutions team

Since this project, we’ve continued to work with Smile Solutions, providing maintenance whenever necessary. We also work with their other brands, including Tooth Fairy, for ongoing website maintenance, and digital strategy.