Blogs & Content Development

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Website content, including blogs, is a huge influencing factor when it comes to improving your SEO. Our content development and blog writing services are centred around data. Our data-led content development means we are constantly looking for trending topics and keywords to provide your customer the most engaging and educational material that they are currently looking for.

 

Define Topics

During our initial set up period, we will undertake research into trending searched keywords as well as keywords that your competitors are using. With an understanding of what your customers are currently searching for (and what your competitors are doing), we then define a range of blog topics that match the current trends in the market.

 

Content & Blog Writing

The next step is writing the blogs (or website content). Our experienced in-house marketing team work with you to ensure the tone and voice used correctly represents your brand. We also undertake research on the topic, provide content for approval and manage uploading the content/blog to your website.

 

Content Exposure

There’s little point developing great content if no one sees it! And that leads to our final stage of content creation - which is sharing. We’ll determine the best avenues to share your content to ensure maximum exposure. Our monthly reports will illustrate the most read content as well as any content preferences between various digital channels.

 

All of our content creation is completed in-house at our Melbourne CBD Agency. If you'd like to find out more about blog or content writing, please contact us on 03 9090 7070 or complete our contact form here and we'll be in touch shortly.