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Email Marketing

Are you looking to level up your email marketing game? Look no further! Our email marketing services enable you to establish a genuine connection with your audience and achieve unparalleled conversion rates. Let’s make your inbox work for you!

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Strategy and Planning

We take the time to really understand your business and create a custom email marketing strategy that will drive results. We’ll work with you every step of the way to ensure your emails are reaching the right people. Our strategy includes identifying your target audience, creating a content calendar, designing eye-catching emails and setting up automated campaigns. We will also make data-driven adjustments based on reporting, to continuously improve the performance of your campaigns.

Design and Copywriting

We take pride in creating visually stunning and effective email marketing campaigns that will help your business stand out. Our experts will help you create eye-catching templates and compelling copy that will grab your audience’s attention. We also ensure that your emails are optimised for all devices and email clients, so you don’t have to worry about it. As a bonus, we’ll even include a few dad jokes to keep things light and fun.

Target Audience Segmentation and Personalisation

We take a data-driven approach to audience segmentation and personalisation. By analysing your audience’s behaviour and demographics, we can segment your email list. We segment these email addresses into specific groups and tailor your messaging to each group’s unique interests and needs. This helps to increase engagement and conversion rates, making sure your emails are reaching the right people at the right time.

Email Automation and Triggers

Marketing automation helps you scale email as a marketing channel. We can create customised automation strategies tailored to your business. These may include setting up automated welcome emails for new subscribers and creating triggered campaigns based on specific actions.

We are experts in email marketing tools and email automation. This can help you save time and see a significant increase in engagement and conversions. Plus, you can finally stop manually sending those birthday emails to your grandma.

Email Performance Tracking and Reporting

It’s important for clients to understand the EDM campaigns. We believe in transparency and providing comprehensive reporting for all our email marketing campaigns.

We track key performance indicators such as open rates, click-through rates, and conversion rates. This helps to gain insights on how to improve the overall performance of your email campaigns. By working closely with you, we ensure that your email campaigns align with your objectives, reach the right audience, and drive better results.

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Get in touch

We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.

Contact us

Level 16, 459 Collins Street, Melbourne, VIC 3000

03 9090 7070

hello@arcadiandigital.com.au

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