McCormick is a household brand known throughout Australia for their every day range of herbs and spices, seasoning, dinner and side dish ranges. Most of us grew up with their products and have a favourite herb or spice that we lovingly use when cooking.
While we had been working with McCormick Australia for ongoing content management, it had been a while since their existing site has received a facelift, and the team at McCormick wanted something a little more special for their customers. The key priorities were to make it responsive but also give it a clean, modern and minimalist look and feel to showcase their products.
The secondary goal was to begin enhancing their content marketing and giving the site an overall better User Experience. In doing this, the goal of the new website was not only to be a beautiful website that users could easily navigate, but also a site that was easy to content manage so that any change requests from brand managers, customer service or the digital team could be quickly and easily implemented.
We completed this project along with their Aeroplane Jelly site update which allowed us to take learnings’ from both sites and share them between the two.