McCormicks Food is a global household brand known for its range of herbs and spices, seasoning, and dinner dishes. McCormick believes that healthy and sustainable food can also be delicious and full of flavour.
McCormick Foods partnered with Arcadian to revamp their website, prioritizing brand consistency and a restructured information architecture. The objective was to achieve a contemporary design that highlights their products and improves the overall user experience. To ensure ease of content management, the design was developed to be easily editable by their team without the risk of disrupting the layout.
Given McCormick’s global presence, the core development took place in the US, with a focus on UI/UX and Front End Development to facilitate integration into Sitecore by the US developers.
Our team worked closely with both the Australian and US teams to understand the customer journeys and their objectives, as well as to establish a favourable Information Architecture (IA).
McCormick sought a full redesign of its outdated website, rather than just an update. As the brand was well-established, it wanted to preserve its conservative identity, avoiding a too-progressive look. To ensure seamless integration, our team made sure that the design would complement the existing content and improve SEO rankings through the optimised information architecture.
After the design was approved, our developers constructed and structured the front-end code, ensuring it could easily be integrated into Sitecore’s front-end components.
We designed a streamlined and minimalistic website using Sitecore as the content management system (CMS) and a custom-made responsive CSS framework. This led to an enhanced customer journey and heightened user engagement.
After integrating the website, Arcadian conducted a code and design review to verify that all elements were in line with the approved design.
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