Pauls has been a staple part of the Australian household for over 80 years. With an extraordinary range of dairy products, Pauls range extends beyond their range of milk into custards, yoghurts, creams, sour creams and flavoured milks.
We have been working with Pauls for ongoing content management and during this time, they had ongoing frustrations with numerous limitations on their website. The current CMS was also difficult to manage and the Pauls team were unable to make changes internally to the content of their products, recipes and smoothies.
The key priorities for the new website was to rebuild in a more flexible content management system which would allow them greater control over content, and enable them to personalize what users saw based on their location. It was important that the new website not only looked great and provided a good user experience, but was also easy to content manage so that changes to products, recipes, smoothies and other content could be made by Brand Managers at Pauls.