Slades and Parsons is a law firm practising for over 35 years exclusively in Criminal Law representing those charged with offences against both the Commonwealth and state. Slades and Parsons have consistently been recognised as one of Melbourne’s Leading Criminal Defence firms. With experience in representing a diversity of clients, types of charges ranging from minor to high profile and complex cases, as well as expertise in dealing with charges of terrorism, homicide, drug trafficking and cultivation, fraud, firearm, assault and sex offences, Slades and Parsons needed an online presence that reflected their level of professionalism, experience and expertise.
In initial discussions, we took to gaining an understanding of the business and online objectives – what was it that the Firm wanted to achieve online and how would that tie into larger business objectives. For Slades and Parsons, these key goals included increasing traffic (brand awareness) and improving user experience on the site, with the end goal to increase conversions (measured by phone calls, contact form submissions and address clicks from the website).
With these goals in mind, a site audit was completed to determine specific changes and tools that would be required to achieve the objectives in mind. We opted to achieve these goals and make such changes through SEO and PPC channels. More specifically, we aimed to increase organic traffic through SEO and pair the strategy with a PPC campaign that would go hand in hand with SEO content.
Arcadian Digital was able to help Slades and Parsons make significant improvements through traditional SEO, local SEO and PPC campaigns. Below are some of the key tasks implemented to assist Slades and Parsons increasing their digital presence.
In just 12 months working with Slades and Parsons, our digital marketing work has achieved some amazing results including:
As seen in the results above, our SEO and PPC practices have led to a steady increase in goals and traffic. Our traditional SEO practices have resulted in a great improvement in visibility on search engines, resulting in a greater share of organic traffic. Since beginning SEO, Slades and Parsons is now ranking number 1 for brand terms as well as climbing higher and building authority on relevant legal terminology.