Tilley approached us with a clear objective; to get the eCommerce sales functioning on the website and to build this sales channel for the business.
With a specified scope of work in mind, we opted to build the updated Tilley website by customising an existing Magento template. This enabled us to keep costs down while still achieving a custom branded feel across the website. In addition to this, we integrated a number of third party tools which would assist in a more effective and functional website that assisted in day-to-day management of sales and logistics.
Of course, the website was just the tip of the iceberg. With some very specific eCommerce sales targets in mind, we also took to developing a SEO and PPC strategy that would help in driving eCommerce sales.