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Digital Marketing for Lawyers and Law Firms
Why Digital Marketing?
From our experience in marketing law firms in Melbourne, we understand the strong opportunity for the legal industry!
When someone needs a lawyer, the first thing they do is jump on Google. A Google search in this industry – across any practice area, demonstrates high intent. When someone is looking for a lawyer, they aren’t looking for one in 12 months’ time, they need one now.
With 1,300 searches a month, on average, for “lawyer Melbourne”, there is a huge market of prospective clients out there, and we can help put you in their immediate consideration set.
We are business-focused and, with our data-driven approach, we will consider your business model. We consider factors such as the cost of your services and profit margins to identify the key opportunities for your online marketing efforts.
Google Ads for Law Firms
Need high-quality client leads generated immediately? We leverage the power of Google Ads Management to fast-track your visibility in search results and manage everything for you.
Our expert team will write optimised ad copy, designing and building a strategic advertising campaign for your business. We will optimise your landing pages to maximise conversion rates. We continuously monitor, analyse and optimise campaigns for superior results.
We don’t want you to waste your budget. We will help you target your best prospects and manage your budget as efficiently and effectively as possible. We will ensure that you the best ROI.
The Benefits of Google Ads for Lawyers
- Ads are highly targeted by location, day, time, and more!
- Selecting the right keywords can mean a very effective marketing spend with very little wastage.
- Generally targets prospective clients looking for a lawyer immediately.
- You pay per click and the budget can be set by you – and you can adjust this as you go based on your return on investment.
SEO for Law Firms
Ads are great for immediate exposure and/or short-term campaigns. But, in the long-term, wouldn’t you want to be generating a sustainable, high-volume number of website visitors at a minimum cost?
With Search Engine Optimisation (SEO) efforts, we specialise in optimising your website to secure rankings on page 1 for your key business search terms.
The Benefits of SEO for Lawyers
- Free, organic traffic to your website in the long run – with SEO, we pave the way for a continuous influx of organic traffic that can be sustained over time without ongoing advertising costs
- SEO is designed to support your paid advertising methods, including:
- Ensuring your IA (information Architecture) lends itself to easy navigation, offering a seamless user experience.
- An audit and optimisation of the website user experience and call-to-actions.
- Landing page creation to assist in boosting the effectiveness of paid campaigns, such as Google and Facebook Ads
The Solution – Digital Marketing for Lawyers
Understanding your business and the opportunities available to reach potential clients, we will build you an annual marketing plan. This plan is broken down into quarterly goals, ensuring a strategic approach.
We are also about full transparency – we review these goals and our progress with you quarterly and discuss new opportunities as they arise. You will also see the work we complete at a task level and understand how these feed into our agreed goals.
In addition to quarterly reviews, we provide you with detailed monthly reports. This will give you a clearer picture of the progress and performance of your marketing campaign.
To learn more about the opportunity for your law firm, contact the team at Arcadian Digital.
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Get in touch
We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.
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