Whilst Google Ads can be set up quickly, it is essential that campaigns receive continuous analysis and optimisation. Continuous upkeep and optimisations are essential for a number of reasons. Most importantly, our regular maintenance of ads will:
- Avoid stagnating campaigns that have a high cost and low return
- Result in a lower cost per click (or CPC) which means that the overall cost of running ad campaigns lowers whilst still performing at an optimal level
- Achieve “meaningful” clicks from customers with the intent to fulfill a goal or complete a purchase
With weekly checks and campaign monitoring by your account manager, we will be able to complete A/B tests to find which ads and ad copy resonates well with your target audience, make bid adjustments to maintain and efficiently use the budget, adjust keywords and LSI keywords and monitor the performance of the location and time-specific ads.
These insights and recommendations will be customised to your business and provided to you in monthly reports and quarterly plans. We also make sure that our recommendations align with your overall business objectives. Metrics that we will look at include ad impressions, clicks, conversions, conversion rate and return on investment (ROI).