How do you define user experience?

User experience (UX) encompasses all aspects of a user’s interaction with a company’s website, and is really interested in the way a website visitor perceives and responds to the product or service offering during or after the online visit. While UX does include having visually appealing websites, more important to UX is functionality. The website must be easy to navigate with all functions working and at a fast speed, as well as just looking good.

How important is user experience?

User experience is incredibly important. Exceptional user experience can assist in encouraging visitors to take a certain journey, building loyalty and trust, providing positive and meaningful interactions with your brand, as well as increasing conversions that ultimately boost your bottom line.

Email ushi@arcadiandigital.com.au

Call us(03) 9090 7070

AddressLevel 16, 459 Collins Street, Melbourne 3000

OTHER DIGITAL MARKETING SERVICESThe possibilities for growth are endless

When it comes to digital marketing, there is no one-size-fits-all approach. We know that. That’s why in addition to our core service offerings, we also offer a wide range of more technical digital marketing services to assist you in making your marketing or brand more robust. Many of these services might be a one-off document that helps shape the rest of your digital marketing campaign. Others we might recommend re-visiting every few months or years. Below are just some of the other digital marketing service offerings we provide.

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What We Do

Conversion Rate Optimisation (CRO) Audit

Whether you classify a conversion as a product sale, lead or anything in-between, your goal as a business is to achieve the highest conversion rate possible. Our CRO Audits look at understanding the current user behaviour, how visitors are converting, which channels are converting and identifying any holes or opportunities in the sales funnel to improve the conversion rate. Depending on your current pain-points and what you wish to achieve, we might also couple this audit with Persona Profiling, Content Evaluation, a CTA Review or an IA Audit.

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Information Architecture (IA) Audit

Our goal when undertaking an IA Audit is to analyse what information currently exists on the website, where it currently exists on the website and how it could be better structured to improve user experience and therefore conversions. An IA Audit usually involves keyword analysis, competitor research of both direct and indirect competitors, as well as a review of the current website and offering. Following implementation of an IA Audit, you can expect to see improved user navigation, increased conversions and an increase over time of organic traffic to the website.

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Persona Profiling

Persona profiling involves the creation of a fictional character that identifies and represents a customer type. Our persona profiles go beyond demographic profiling of gender, age, location and socio-economic status and into the behaviors and attitudes of your customers. Once identified, we are able to use the personas to determine the best user journey for that customer type, how and when they will connect with you, which marketing channels will be the most effective to use and more.

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User Experience (UX) Audit

A US Audit refers to the collection of data used to analyse how users currently interact with a website. This can then be used to make educated recommendations on how to optimise the website to improve user experience. As UX is directly related to online goals, any optimisations to this should translate into better business performance and higher ROI.

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FAQs

Conversion Rate Optimisation

How does conversion rate optimisation work?: Conversion rate optimization (CRO) is the process of encouraging people to take action when they visit your website. CRO works by optimising your website to convert visitors on various pages including the homepage, pricing page, blogs and landing pages. There are various CRO strategies that can be used to help improve conversions. These include text-based CTAs, lead flow pop-ups, A/B testing, optimizing high performing blogs, and more. In short, CRO works by optimizing your site to get your customers and potential customers to take the actions you want them to take.
Why is conversion rate optimisation important?: Conversion rate optimistion is all about the bottom line. The more conversions you get (be that leads or sales), the more money your business makes. Increasing profitability through your website requires constant review and optimisation; which is exactly what CRO aims to achieve.

Information Architecture

What is the purpose of an information architecture audit?: The goal of an IA audit is to analyse what information is currently on your website, what information should be added to your website and how the information should be structured to improve user experience. The aim is to have users land on a page on your site and be able to navigate through the site intuitively. A user should always be able to understand where they are on your site and how their current location relates to the information they are viewing. As IA audits include in-depth keyword research, you will often find additional pages that are required to help navigate the user journey.
Does information architecture improve UX?: In short, yes. By improving the way your visitors can navigate through your site and by providing the information they need in an intuitive way, it will improve user experience, leading to higher conversions.

Persona Profiling

How do you define a user persona?: Persona profiling involves the creation of a fictional character that identifies and represents a customer type. As well as taking into account gender, age, socio-economic and location demographics, persona profiles also look at identifying behaviours and attitudes of the target market, allowing for more effective marketing.
Why do people use personas?: Businesses use personas because it is very important to understand who will be using their product or service offering. Once a persona is identified, a user journey specific to that persona can be mapped out. The best marketing channels to use can also be reviewed as you will have a deeper understanding of how and when your target persona is likely to connect or engage with the business. The use of personas should cause marketing spend to become more effective.

User Experience

How do you define user experience?: User experience (UX) encompasses all aspects of a user’s interaction with a company’s website, and is really interested in the way a website visitor perceives and responds to the product or service offering during or after the online visit. While UX does include having visually appealing websites, more important to UX is functionality. The website must be easy to navigate with all functions working and at a fast speed, as well as just looking good.
How important is user experience?: User experience is incredibly important. Exceptional user experience can assist in encouraging visitors to take a certain journey, building loyalty and trust, providing positive and meaningful interactions with your brand, as well as increasing conversions that ultimately boost your bottom line.

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