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Sun Jun 18 2017

Benefits of SEO Redirects

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When doing Search Engine Optimisation, as in any other procedure, there are best techniques. Among those ideal practices is the appropriate usage of Search Engine Optimisation redirects. A redirect is when a page performs an action to show a visitor another page other than the one they came to your site to see. There are some techniques for setting up a redirect as well as which redirect type you use depending on just what you want to offer to the site visitor as well as an online search engine.

Now you may be asking yourself: “Should I use redirects?” The answer is Yes! Every website needs to incorporate the use of redirects if they want their site to be Search Engine Optimisation friendly. One instance of that is to reroute your internet site to make sure that your non-www version of your site is automatically altered to your www variation or vice-versa (preventing duplicate content). Along with that, websites will advance with time, and also URLs will change. Keeping that in mind any time you make changes to your Links; whether it’s to the domain name, sub-domain, sub-directories, filenames, or query strings you have to make sure the links indicating the old URLs are still functioning as well as keeping their value. If you don’t use a redirect for pages that change or no longer exist all the old links will damage your SEO ranking with broken links or 404 errors which we have all seen at one time or another.

Now with all of this said, there are essentially two various types of redirects as well as just one of the two is Search Engine Optimisation friendly.

301 redirect – A 301 Redirect is a permanent redirection that immediately sends a site visitor to a brand-new page. An internet search engine crawler will certainly overlook the content of the redirect web page, indexing and rating the new web page. (This is the SEO-friendly way to reroute a page because it will certainly allow the transfer of any link power to the new web page.)

302 redirect – A 302 Redirect is a temporary redirection that you can make use of for momentarily relocated content.

When should you utilise a 301 redirect? Anytime you transform your domain, page URLs, remove content from one directory site to another, and even retire pages. You will want to use this for many reasons. One is that you don’t desire your visitors to hit a 404 error page. You will want your site visitors to come to the brand-new web page or location you had planned for them to come to. Also, you will certainly change the power/authority from your previous web pages to your new pages. If you have great page authority and it ranks organically then this will help keep it.?

Now probably the most important purpose of Search Engine Optimization redirects is to get rid of the incident of Duplicate Material. As you can see right here, Google uniquely specifies the importance of avoiding duplicate material. A 301 redirect can be found extremely useful in eliminating this concern.

I could not understate just how essential redirects are from an SEO perspective.

Want help with fixing redirects and duplicate? Contact Us to get started.

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