The Next Leap in Conversational Shopping ChatGPT’s recent updates mark an important shift in how people discover products online. With the launch of Shopping Research, ChatGPT is evolving into a platform where conversation and commerce start to converge. For marketing and eCommerce teams, this highlights the growing importance of conversational commerce, which blends product discovery […]
Why Every New Release Matters for WordPress Website Maintenance Each major WordPress release influences how businesses secure, optimise, and evolve their digital presence. The latest version, WordPress 6.9 “Gene,” launched on 2 December 2025, introduces updates focused on collaboration, performance, and scalability. For digital and marketing teams, this release reinforces the importance of a consistent WordPress website maintenance […]
A strong website doesn’t just look good; it learns, adapts, and becomes smarter over time. Whether you’re about to launch a website, or are looking at ways to optimise an existing one, AI consultancy will help you ensure your website has the biggest impact possible. It’s important to rethink how you serve your customers, manage […]
The Shift from Search to Action The way we use the web is changing. With platforms such as OpenAI’s Atlas and Perplexity’s Comet, the browser is evolving from a static window of information into an intelligent workspace. These AI browsers go beyond displaying results. They interpret intent, summarise data, generate insights, complete tasks and connect […]
You might have heard. Shopify has announced a partnership with OpenAI, allowing US ChatGPT users to search, browse, and purchase products from Shopify merchants without ever leaving ChatGPT. ChatGPT effectively becomes a retail interface, connecting intent and transaction in a single interaction. For Australian retailers, this signals an approaching shift. Although the feature is not […]
We’re entering what many are calling the Fifth Industrial Revolution, where humans and AI work side-by-side, not in competition, but in collaboration. And the businesses that embrace this shift will fundamentally outperform those that don’t. Five years from now, every successful business will be powered by its own AI Business Platform, a central system that […]
Over recent weeks, many Australian businesses have logged into Google Search or Maps only to notice something unusual: customer reviews disappearing. In some cases, entire review histories have vanished overnight. Google has confirmed that a Google reviews disappearing bug is affecting Business Profiles globally. For businesses that rely on local visibility and authentic customer feedback, […]
Around the 10th-12th September 2025, Google quietly removed support for the num=100 parameter, a long-time trick used by SEO professionals, rank tracking tools and marketers to fetch 100 results per search page. While this update may sound minor on the surface, it carries significant implications for reporting accuracy, long-tail keyword tracking and the way digital […]