You might have heard. Shopify has announced a partnership with OpenAI, allowing US ChatGPT users to search, browse, and purchase products from Shopify merchants without ever leaving ChatGPT. ChatGPT effectively becomes a retail interface, connecting intent and transaction in a single interaction. For Australian retailers, this signals an approaching shift. Although the feature is not […]
We’re entering what many are calling the Fifth Industrial Revolution, where humans and AI work side-by-side, not in competition, but in collaboration. And the businesses that embrace this shift will fundamentally outperform those that don’t. Five years from now, every successful business will be powered by its own AI Business Platform, a central system that […]
Over recent weeks, many Australian businesses have logged into Google Search or Maps only to notice something unusual: customer reviews disappearing. In some cases, entire review histories have vanished overnight. Google has confirmed that a Google reviews disappearing bug is affecting Business Profiles globally. For businesses that rely on local visibility and authentic customer feedback, […]
Around the 10th-12th September 2025, Google quietly removed support for the num=100 parameter, a long-time trick used by SEO professionals, rank tracking tools and marketers to fetch 100 results per search page. While this update may sound minor on the surface, it carries significant implications for reporting accuracy, long-tail keyword tracking and the way digital […]
AI has shifted from concept to capability. In 2025, it’s not about hype; it’s about solving real operational problems. One of the most effective applications we’re seeing is portal automation. Smart businesses aren’t adopting AI because it’s trending. They’re doing it because manual processes are slowing them down. Time is lost. Tasks are repeated. Customers […]
Search has already shifted. AI-driven tools like Google’s AI Overviews, Bing Copilot and ChatGPT’s browsing mode are changing how users find and interact with content. These systems summarise, interpret and prioritise answers, not just links, based on quality, clarity and authority. That means your content strategy needs to evolve beyond publishing consistently. It now requires […]
Meta has officially introduced an ad-free subscription for Facebook and Instagram users in the UK. It’s a simple offer: keep using the platforms for free with ads, or pay a small monthly fee to remove them, along with Meta’s data tracking for personalised advertising. Right now, there’s no rollout scheduled for Australia. But the shift […]
Digital marketing has been evolving for years. As third-party cookies continue to be phased out and privacy expectations grow, businesses that still rely on external data are finding it harder to maintain performance. This should be seen as an opportunity to strengthen your foundations, rather than as a setback. First-party data gives you lasting control […]
Black Friday isn’t just noisy, it’s crowded. And in 2025, it’s only going to get harder to stand out. Most businesses are still focused on discount codes and ad spend, but that’s not where the real impact happens. By the time November rolls around, your customers have already made up their minds. They’re comparing brands, […]