Wed Mar 22 2017
Ever see a big block of content and not sure what it is about without reading it? Ever write content for a web page and wish the user could understand what it is about at just a glance? Well, this is the problem Google faces every day attempting to scan trillions of lines of new content and make sense of it, so why not help them?
As more and more websites enter the web, structured data is becoming increasingly important for all businesses. Search bots only have a certain number of milliseconds to crawl your site so making it easier for them to quickly learn and identify content gives your web pages a better possibility of being shown in search results.
Structured Data allows you to help Google identify content on your page such as your store opening hours to products that are for sale and in stock. These also allow Google to quickly crawl the page, pick up and identify what the page is actually about and then display your page in a more relevant manner in search results.
In technical terms, structured data works by wrapping a piece of identified code around certain pieces of content or information on a web page. This code tells the search bots what this content is in a manner they can quickly identify and understand.
With the complexity of how people use search engines growing Structured Data can help Google quickly identify content such as:
Once Google knows what your site or page is about they will be able to show some of this information directly in search results. Some examples of Recipes Structured Data and Local Business Structured Data are shown below.
With the number of sites and business increasing their digital presence on a daily basis, Structured Data is essential to give your business the best chance of success for:
Want to know if you already have structured data setup? Use Google’s structured Data Validation Tool to check. Feel free to submit this page to see what it should look like. Alternatively, contact us for a chat about what structured data is relevant for your website and how to get started.
We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.