Thu Feb 22 2018
A landing page isn’t just any page on your site. Landing pages are specific topical pages used to:
Landing pages have a specific and single Call To Action which could be to capture visitor information, get them to call you, get them to request a call back, sign up for a demo or put in their details to download a document. In short, landing pages exist purely to capture visitor information and attention and have no other distractions on them. Therefore, even though your homepage may have a form and capture visitor information, it does not exist solely for this reason, therefore it is not a landing page. The landing page may lead to the main site though, in which the user can find out more information about your company and what product offerings you have for them.
Landing pages can be beneficial for several reasons. These include:
If you are an accountant and offer tax services, you may have a services page describing general tax services but you could benefit from a page related to “Quarterly BAS Submissions”. This would be promoted each quarter with the goal to get businesses to use your tax expertise for this one specific task.
Having a landing page is a great start but having the right content and focus is key. This can be done by:
Note sure where to start? Request a Call back here for a short landing page exploration discussion.
We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.