In short, landing pages exist purely to capture visitor information and attention and have no other distractions on them. Learn all of the benefits that a landing page can provide and how to create a good landing page for yourself in this blog post.
A Call to Action (CTA) is something which encourages a visitor to engage with your business/product, progress along the buying cycle and conversions. In this blog post, we have some tips and tricks that can encourage your prospects and customers to follow through with your CTA.
Digital marketing efforts take around 3 months to gain traction so if you haven’t started yet this year, it will be May before you start seeing some consistent results.
In a world of ecommerce and instant information, it’s important for businesses to adapt to user needs and to make their browsing experiences the best it can be. Get on top of your web design before 2018 with these tips.
Most forms of digital marketing today rely on some form of data to drive the activity and ensure it remains at it’s most effective. However, as we move into the New Year, we’re going to see an even greater increase in data-backed marketing.
The majority of marketers already use social media marketing, so get ahead of everyone else before the new year to ensure your social media is up to date and ahead of the game.
Google uses content freshness as one of their ranking factors when it comes to indexing search results. This means that fresh content, is critical for SEO.
Sit back and relax, Email marketing automation can build brand loyalty, increase customer engagement and convert your customers without you lifting a finger.
Sites left with out of date software miss out on improved functionality. Learn how to keep your WordPress up to date and keep your site safe.
In a world where ?content is king? it does beg the question: what is content? Find out about how to use content to improve the performance of your website.
Not using ad rules could mean losing out on impressions. Having rules in place is like having a media buying assistant on your campaigns at all times.
Ad Extensions allow you to display more information in the same ad giving a new potential customers more reason to click through.
Google Keyword Planner is a free AdWords tool that gives some insight into search trends on Google. Use Adwords to learn about what you consumers want.
Learn about some of the things that you should expect from whoever you are outsourcing your SEO to and make sure you’re getting your money’s worth.
Although it may not be the most exciting of digital marketing channels, email marketing should remain an integral part of any digital marketing strategy.
