One of the most important business metrics. Find out the importance of customer lifetime value, how to calculate it and how to improve it.

CRM systems offer personalisation and data management opportunities that can drive sales, increase retention, improve brand image and the bottom line.

Cash in on holiday shoppers and turn the seasonal peaks into a competitive advantage over your competitors. Create a powerful eCommerce strategy today!

For eCommerce store owners, the growing reliance on online shopping provides them with a golden opportunity to increase their profitability. One of the best ways to accomplish this goal is by increasing their average order value.

Most email marketing platforms offer extensive performance data that you can use to gauge the efficiency of your email campaigns but how do you analyse the data without getting overwhelmed?

While many people think of post-purchase engagement as an email or thank you page (both of which can be rather unengaging), there is lots of further potential for good post-purchase engagement practice.

The success of your website will always be measured in conversions even if it doesn’t use obvious conversion markers.

Google Ads and Facebook Ads are not the same and can serve different purposes with their own merits and drawbacks.

Make reductions in your advertising spend & optimise campaign performance with Roy Morgan.

Local SEO ensures that your website can be found by local prospects who are actively searching for products and services your business offers.