A/B testing is an essential tool to increase your website conversion rates. Comparing two web pages through A/B testing can give you crucial insights into the performance of your webpages, social media posts, CTA, etc.
For eCommerce store owners, the growing reliance on online shopping provides them with a golden opportunity to increase their profitability. One of the best ways to accomplish this goal is by increasing their average order value.
While many people think of post-purchase engagement as an email or thank you page (both of which can be rather unengaging), there is lots of further potential for good post-purchase engagement practice.