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There is no questioning the worth of a call to action button when it comes to improving website conversions. What call-to-action should you be using?

Getting the correct website messaging can drastically help improve conversions and in turn, improve ROI. Getting the messaging right isn’t as simple as creating it and leaving it. As with any optimisations, website messaging needs to be continuously tested and optimised to ensure you are always getting the best results possible.

Generally when you hear the words ‘seasonal trends’ you think of online retailers and the massive leadup to Christmas. Especially if you work in B2B you might be thinking “this doesn’t apply to my business,” but that’s not entirely true.  It’s definitely natural for businesses to experience peaks and troughs throughout the year. Anything ranging […]

Do you feel like your business is stagnant? If you’re not experiencing a steady growth then you might be neglecting your top of funnel brand awareness.

A/B testing ad copy is an important aspect of marketing and it helps companies generate better revenue as it increases sales and avoids unnecessary sink costs.

Our goal for IA Audits is to analyse what information currently exists on the website and how it could be better structured to improve users experience.

Whether your business relies heavily on online sales or you plan to put up a basic website for a company that’s still in its infancy, you must choose a reliable, professional web hosting service to start on the right foot.

Digital marketing trends in 2020 will be shaped by the millennial audience as well as big leaps in technology – there’s a lot to come from voice to AI and everything in between! 

Here are some of the key digital marketing trends for the coming year.

A/B testing is an essential tool to increase your website conversion rates. Comparing two web pages through A/B testing can give you crucial insights into the performance of your webpages, social media posts, CTA, etc.

The latest Google BERT update is set to impact one out of 10 queries, changing pages’ positions in the search engine results pages (SERPs).

One of the most important business metrics. Find out the importance of customer lifetime value, how to calculate it and how to improve it.

CRM systems offer personalisation and data management opportunities that can drive sales, increase retention, improve brand image and the bottom line.

Cash in on holiday shoppers and turn the seasonal peaks into a competitive advantage over your competitors. Create a powerful eCommerce strategy today!

For eCommerce store owners, the growing reliance on online shopping provides them with a golden opportunity to increase their profitability. One of the best ways to accomplish this goal is by increasing their average order value.

Most email marketing platforms offer extensive performance data that you can use to gauge the efficiency of your email campaigns but how do you analyse the data without getting overwhelmed?