Blog

January 20, 2020
How to Create ‘Top of the Funnel’ Awareness

Do you feel like your business is stagnant? If you’re not experiencing a steady growth then you might be neglecting your top of funnel brand awareness.

January 17, 2020
Why Is Ad Copy Testing Essential For Campaign Success?

A/B testing ad copy is an important aspect of marketing and it helps companies generate better revenue as it increases sales and avoids unnecessary sink costs.

January 15, 2020
How an IA Audit can help Marketing

Our goal for IA Audits is to analyse what information currently exists on the website and how it could be better structured to improve users experience.

December 19, 2019
Don’t Risk Your Business With A Cheap Website Host

Whether your business relies heavily on online sales or you plan to put up a basic website for a company that’s still in its infancy, you must choose a reliable, professional web hosting service to start on the right foot.

December 13, 2019
Digital Marketing trends to look out for in 2020

Digital marketing trends in 2020 will be shaped by the millennial audience as well as big leaps in technology – there’s a lot to come from voice to AI and everything in between! 

Here are some of the key digital marketing trends for the coming year.

December 11, 2019
Increase Your Online Conversions with A/B Testing

A/B testing is an essential tool to increase your website conversion rates. Comparing two web pages through A/B testing can give you crucial insights into the performance of your webpages, social media posts, CTA, etc.

December 3, 2019
What Is The Google BERT Update And How Will It Impact SEO?

The latest Google BERT update is set to impact one out of 10 queries, changing pages’ positions in the search engine results pages (SERPs).

November 13, 2019
Understanding Your Customer Lifetime Value

One of the most important business metrics. Find out the importance of customer lifetime value, how to calculate it and how to improve it.

November 5, 2019
How Can Your Small Business Website Benefit From Integrating a CRM System?

CRM systems offer personalisation and data management opportunities that can drive sales, increase retention, improve brand image and the bottom line.

October 29, 2019
How To Get Ahead of Competitors During Seasonal Peaks

Cash in on holiday shoppers and turn the seasonal peaks into a competitive advantage over your competitors. Create a powerful eCommerce strategy today!

October 23, 2019
How To Increase Your Average Order Value?

For eCommerce store owners, the growing reliance on online shopping provides them with a golden opportunity to increase their profitability. One of the best ways to accomplish this goal is by increasing their average order value.

October 16, 2019
How To Measure The Performance Of Your Email Campaign

Most email marketing platforms offer extensive performance data that you can use to gauge the efficiency of your email campaigns but how do you analyse the data without getting overwhelmed?

October 14, 2019
Creative Post-Purchase Engagement Ideas To Increase Repeat Purchases

While many people think of post-purchase engagement as an email or thank you page (both of which can be rather unengaging), there is lots of further potential for good post-purchase engagement practice.

October 11, 2019
5 Ways To Improve Your Conversion Rate

The success of your website will always be measured in conversions even if it doesn’t use obvious conversion markers.

September 19, 2019
Google Ads vs. Facebook Ads – Are You Using the Right Platform for Your Business?

Google Ads and Facebook Ads are not the same and can serve different purposes with their own merits and drawbacks.