Blog

February 12, 2020
5 Types of Call to Actions to help Boost Leads & Nurture Sales

There is no questioning the worth of a call to action button when it comes to improving website conversions. What call-to-action should you be using?

February 7, 2020
How To Optimise Your Website Messaging To Increase Conversions

Getting the correct website messaging can drastically help improve conversions and in turn, improve ROI. Getting the messaging right isn’t as simple as creating it and leaving it. As with any optimisations, website messaging needs to be continuously tested and optimised to ensure you are always getting the best results possible.

February 1, 2020
Seasonal Marketing for B2B Businesses

Generally when you hear the words ‘seasonal trends’ you think of online retailers and the massive leadup to Christmas. Especially if you work in B2B you might be thinking “this doesn’t apply to my business,” but that’s not entirely true.  It’s definitely natural for businesses to experience peaks and troughs throughout the year. Anything ranging […]

January 20, 2020
How to Create ‘Top of the Funnel’ Awareness

Do you feel like your business is stagnant? If you’re not experiencing a steady growth then you might be neglecting your top of funnel brand awareness.

January 17, 2020
Why Is Ad Copy Testing Essential For Campaign Success?

A/B testing ad copy is an important aspect of marketing and it helps companies generate better revenue as it increases sales and avoids unnecessary sink costs.

January 15, 2020
How an IA Audit can help Marketing

Our goal for IA Audits is to analyse what information currently exists on the website and how it could be better structured to improve users experience.

December 19, 2019
Don’t Risk Your Business With A Cheap Website Host

Whether your business relies heavily on online sales or you plan to put up a basic website for a company that’s still in its infancy, you must choose a reliable, professional web hosting service to start on the right foot.

December 13, 2019
Digital Marketing trends to look out for in 2020

Digital marketing trends in 2020 will be shaped by the millennial audience as well as big leaps in technology – there’s a lot to come from voice to AI and everything in between! 

Here are some of the key digital marketing trends for the coming year.

December 11, 2019
Increase Your Online Conversions with A/B Testing

A/B testing is an essential tool to increase your website conversion rates. Comparing two web pages through A/B testing can give you crucial insights into the performance of your webpages, social media posts, CTA, etc.

December 3, 2019
What Is The Google BERT Update And How Will It Impact SEO?

The latest Google BERT update is set to impact one out of 10 queries, changing pages’ positions in the search engine results pages (SERPs).

November 13, 2019
Understanding Your Customer Lifetime Value

One of the most important business metrics. Find out the importance of customer lifetime value, how to calculate it and how to improve it.

November 5, 2019
How Can Your Small Business Website Benefit From Integrating a CRM System?

CRM systems offer personalisation and data management opportunities that can drive sales, increase retention, improve brand image and the bottom line.

October 29, 2019
How To Get Ahead of Competitors During Seasonal Peaks

Cash in on holiday shoppers and turn the seasonal peaks into a competitive advantage over your competitors. Create a powerful eCommerce strategy today!

October 23, 2019
How To Increase Your Average Order Value?

For eCommerce store owners, the growing reliance on online shopping provides them with a golden opportunity to increase their profitability. One of the best ways to accomplish this goal is by increasing their average order value.

October 16, 2019
How To Measure The Performance Of Your Email Campaign

Most email marketing platforms offer extensive performance data that you can use to gauge the efficiency of your email campaigns but how do you analyse the data without getting overwhelmed?