As Google AdWords become more and more main stream it’s the knowledge of the intricacies which allow you to have the edge. Ad Extensions allow you to display more information in the same ad giving a new potential customers more reason to click through.
Customers buy based on location, social proof (ratings), access to direct contact information (phone number) and many other elements and by providing these directly in Google Ads will increase ad performance.
Similar to higher ad positions, ad extensions give your ad more prominence on the search results page. This has two main benefits:
- Improved visibility: Ad extensions improves your ads visibility.
- More value: Ad extensions often increase your total number of clicks by improving the click-through rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or providing more links to your website.
Ad Extensions can be added to existing ad campaigns as well as new campaigns and as with everything else in the online advertising world should be tested in conjunction with non-ad extension ads. By this I mean sometimes less is more and as helpful as ad extensions generally are unless they are A/B tested with standard ads you will not have the data to backup your decision whether to use them or not.
Below you can see an example of an ad from Pizza Hut and Domino’s with and without ad extensions.
Whether you’re already running an AdWords campaign or looking to improve one, try adding these AdWords Extensions. Be sure to test different wording to see which phrasing gets the most clicks!