Digital Marketing

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Digital Marketing is almost an umbrella term these days which seems to encompass anything and everything digital. At Arcadian Digital, we focus on digital technologies that measure and assist in growing your business. Improving and optimising your digital marketing all begins with gaining deeper and more meaningful insights into how your customers interact with your brand in various channels. Optimising your digital marketing based on real analytics and an understanding of customer behaviour is a much more effective than the “gut-instinct” that many companies run campaigns with. Ultimately, you want to know that you’re constantly looking for ways to improve based on customer preferences, and continually improve your return on investment.

 

What Makes Us Different

Focused on Conversions

At Arcadian Digital, we’re focused on acquisitions; and whether an acquisition for you is a sale, contact request, mailing list sign up, or anything in between, we help gain an understanding of your marketing data to provide recommendations to optimise and improve your campaigns - with the objective to improve your digital acquisitions.

 

Integrated Campaign Management

We take the time to understand your business, industry and even what your competitors are up to in the digital space. We then recommend an integrated strategy that could include multiple digital marketing channels from improving SEO to PPC advertising, email marketing, social media and more. Our objective is to leverage your marketing spend by understanding which digital mediums are turning viewers into conversions.

 

Data-Driven Recommendations

Our strategy is about taking the guesswork out of your digital marketing. We base all our recommendations and decisions on data. In our team, your customers are the User Experience Experts; and we listen to their preferences through data to help deliver better experiences and more user-friendly websites. Everything we do circulates around using data to optimise your digital presence and improve your conversions.

 

 Just some of our focus areas include:

  • Understanding user journeys through advanced analytics and heat mapping
  • Understanding and optimizing acquisition channels
  • Tracking and optimizing online conversions
  • Understanding and optimizing the sales funnel (particularly important for eCommerce)
  • Creating and implementing automated marketing solutions
  • A/B testing 
  • Email marketing (usually as part of automated journeys, but we also manage these as a standalone item too)

 

In essence, we believe that digital marketing is about using varies digital technologies to firstly reach more customers and secondly convert more customers. By mixing our internal tech brains with our internal marketing heads, we're able to use a number of more complex tools to help track, measure and recommend optimization opportunities for your website.

Want to know more? Contact us for a chat.