Retail & Wholesale
Arcadian Digital is a Melbourne technology company that builds AI for retail and wholesale businesses: AI search and chat assistants, delivery and fulfilment systems, and the integrations that connect stores, ERPs and online platforms. For Middy Electrical’s Home Services, Arcadian Digital built a custom AI chatbot trained on the business’s own content, and session duration has since risen 14%.
Cracks appear when retail and wholesale systems are not integrated at close to real-time. At Queen Victoria Market, hundreds of rotating traders and shifting seasonal hours made simple questions slow to answer. At Brunetti Classico, lead times, preparation times and delivery restrictions varied by product and location, and the existing platform had to be extended to handle them.
What has changed is that a retailer no longer has to rebuild its platform to add a capability. Queen Victoria Market added a conversational layer on top of its existing search, Brunetti Classico added delivery rules to an off-the-shelf platform, and Bowens added an on-demand delivery option to its custom platform. AI is integrated and trained on the business’s own content and retrained as that content changes.
Industry Statistics
How We Can Help With AI for Retail
Arcadian Digital builds AI search and chat assistants trained on a retailer’s content. For Queen Victoria Market, we created a retrieval-augmented chatbot using OpenAI’s Responses API and a vector store. Fed by a custom tool that converts WordPress content into knowledge chunks, the date-aware assistant confirms event details like the Night Market. For Middy’s Home Services, we trained a custom chatbot on website copy, FAQs, and internal docs. We have retrained it as services evolved without downtime, lifting engagement time 5% and session duration 14%. This work applies AI and machine learning directly to existing content.
We also connect e-commerce platforms to backend order, stock, and delivery systems. For Bowens, a building supplier trading across 19 stores, we integrated Uber Direct into its custom e-commerce platform so drivers dispatch only when orders are ready, enabling 90-minute site deliveries. For Brunetti Classico, we added product lead times, preparation schedules, and location delivery rules without a rebuild. When multiple traders run different workflows on one system, a business automation platform manages the shared logic.
Beyond core infrastructure, Arcadian Digital builds growth systems. For Middy’s Electrical, a Google Ads Search and Demand Gen campaign targeted inactive trade customers, returning a 21.9x attributed ROAS over four weeks. For Brunetti Classico, Search and Performance Max campaigns cut cost per sale 27% year-on-year between June and August 2026, leveraging a platform built for those specific availability and delivery rules. This is sales optimisation applied directly to an e-commerce platform.
AI Integrations & Machine Learning
Integrate AI and ML technology to automate processes, personalise customer experiences, and improve decision-making using off-the-shelf and custom solutions.
AI Agents Development
Every business has low value tasks that don’t need an exec involved: chasing an invoice or updating a spreadsheet nobody wants to touch. Arcadian Digital builds custom AI agents that pick up that work alongside your existing processes.
Business Automation Platforms
We build the platform that becomes your business’s operating layer: company knowledge, workflow automation and decision support running in one system, with AI built in from day one rather than bolted on later. This is the same use-case we’re building all the time.
Sales Optimisation
We fix the pipeline workflows that quietly kill deals, so more of what your team works actually closes. Built around your close rate and sales cycle, not activity dashboards.
Retention & Lifecycle Automation
We build the lifecycle systems that keep your customers, win back the ones about to churn, and grow the value of every account and purchase.
Web Development Melbourne
We build websites and online stores engineered to convert and easy enough for your own team to run, not just launched and left. Whether you’re replacing a templated website that’s outgrown you or retiring a fragile old site before it costs you a campaign, this is a site built to perform under pressure, without needing a developer to keep it that way.
AI Chatbot Development
We build AI chatbots trained on your content and connected to your systems, built to actually resolve a question, not just deflect it somewhere else. If a customer asks something specific, ours doesn’t fall back on “let me connect you with someone.”
Related Work
Middy’s Home Services ChatBot
Arcadian delivered a custom AI chatbot solution for Middy’s Home Services that transforms passive visits into active enquiries through real-time, brand-aligned support and smart lead capture.
Brunetti Classico
Brunetti Classico aimed to expand their online presence and boost sales by enhancing their eCommerce platform and implementing targeted digital marketing strategies. We developed and integrated custom delivery functionality and product rules into their existing platform, enabling personalised customer experiences and seamless operations without the need for a full rebuild.
Queen Victoria Market AI Search
See how we built a RAG-powered AI chatbot for QVM, turning WordPress search into a real-time conversational guide.