Arcadian Digital

Google Ads Agency Melbourne

Are you struggling with wasted ad spend or underperforming campaigns? At Arcadian Digital, we don’t just run Google Ads – we turn them into a growth engine for your business. Our expert team builds and optimises campaigns that attract the right customers, lower acquisition costs, and maximise your return on investment.

With ongoing strategy, smart budget allocation, and data-driven optimisations, we make sure every dollar works harder for you. Whether you’re scaling an existing account or starting fresh, we help you get more leads, sales, and revenue – without the guesswork.

What We Do - Fixing Wasted Spend & Unlocking Better Results

Google Ads should be a growth driver for your business, but too often, businesses waste money on irrelevant clicks, ineffective targeting, and poor ad structure. That’s where we come in. At Arcadian Digital, we don’t just manage campaigns, we turn them into high-performing revenue engines.

Here’s how we solve common Google Ads challenges and help you get better results:

  • Are you struggling with high costs and low conversions? We build campaigns tailored to your business goals, ensuring your budget is spent on leads that actually convert.
  • Are you wasting your budget on the wrong audience? Our advanced keyword research and ad group structuring ensure you reach the right people at the right time.
  • Are you paying for clicks that don’t lead to sales? We manage negative keywords to filter out unqualified traffic and prevent wasted ad spend.
  • Are you uncertain if your bids are optimised? We adjust bids strategically using real-time data to maximise your return on investment.
  • Are your click-through rates too low? We run A/B testing on ad creatives to improve engagement and ensure your ads attract high-intent customers.
  • Do you have any idea if your ads are actually working? We continuously monitor, analyse, and optimise campaign performance so you always know what’s driving results.

How Can Our Google Ads Management Help You?

Keyword Research and Ad Group Creation

Tired of paying for clicks that don’t convert? We find and target high-intent keywords to ensure your ads reach the right audience at the right time. Our strategic ad group structuring improves relevance, lowers costs, and increases your chances of turning clicks into customers.

Ongoing Bid Management and A/B Ad Copy Testing

Struggling to balance ad spend and results? Our data-driven bid strategies ensure you’re not overpaying for clicks while still winning top placements. We also continuously A/B test ad creatives to improve engagement, drive higher conversions, and lower cost per acquisition.

Regular Monitoring and Analysis

Frustrated with unpredictable campaign performance? We don’t just set up your ads and leave them running. Our team closely monitors your account, analysing key performance metrics and making constant adjustments to improve results. We’ll spot issues before they impact your budget and fine-tune your campaigns to ensure maximum return on investment.

Choosing the Right Google Ads for Your Business

Not all Google Ads are the same – each type serves a different purpose. Whether you need instant leads, more brand visibility, or higher e-commerce sales, we tailor the right mix of ad types to maximise your return on investment.

  • Search Ads – Capture High-Intent Buyers
    Appear at the top of Google search results when people actively look for products or services like yours. This is perfect for lead generation, local businesses, and high-intent purchases.
  • Display Ads – Expand Your Brand Reach
    Show banner ads on millions of websites across Google’s Display Network. This is ideal for building brand awareness, retargeting past visitors, and reaching a broad audience with eye-catching visuals.
  • Shopping Ads – Drive More Sales for E-Commerce
    Feature your product image, price, and store name directly in Google search results and Google Shopping. This is a must-have for e-commerce businesses looking to increase sales with high-converting product ads.
  • Video Ads – Engage & Convert with YouTube Ads
    Run video ads on YouTube and partner sites to capture attention and drive action. This is great for brand storytelling, product launches, and increasing engagement with highly visual content.
  • App Ads – Get More Downloads & Engagement
    Promote your mobile app across Google Search, YouTube, Google Play, and millions of websites. Designed for businesses looking to increase app installs and user retention.
  • Retargeting Ads – Bring Back Interested Customers
    Re-engage people who have previously visited your website or interacted with your brand. This is one of the most cost-effective ways to convert warm leads who are already familiar with your business.

Why Work With Us?

Not all agencies take the time to truly optimise your campaigns, but we do. At Arcadian Digital, we focus on real business growth, not just clicks. Every campaign is built to maximize ROI, lower wasted spend, and generate high-quality leads or sales. With data-driven strategy, ongoing optimisations, and full transparency, you’ll always know where your budget is going and why. Whether you're scaling an existing account or starting fresh, we’ll tailor Google Ads strategies that work for your business.

Ready to make every dollar work smarter? Let’s get started.

Let’s Maximise My Ad Budget

Frequently Asked Questions

Google Ads management includes a variety of tasks. These tasks include regularly reviewing keywords, creating ad groups, setting up campaigns, and monitoring performance. We can provide expertise and resources to manage these tasks efficiently, resulting in better results and a higher return on investment.

The digital marketing team at Arcadian Digital can offer a wealth of experience and expertise in managing Google Ads campaigns. This includes extensive knowledge of the Google Adwords platform and regular performance monitoring and optimisation. We can also identify and implement strategies that will drive conversion rates and maximise ROI.

We schedule regular budget checks every few days to ensure nothing is overlooked. Our team analyses performance data to optimise your campaigns, making adjustments as needed. This includes bid management, A/B ad copy testing, and regular monitoring and analysis of account performance. 

This helps us to confirm that we are achieving the most effective cost per conversion possible. With this approach, we ensure that your budget is being used effectively and efficiently.