In a world where ?content is king? it does beg the question: what is content? Find out about how to use content to improve the performance of your website.

Not using ad rules could mean losing out on impressions. Having rules in place is like having a media buying assistant on your campaigns at all times.

Ad Extensions allow you to display more information in the same ad, giving a new potential customers more reason to click through.

Google Keyword Planner is a free AdWords tool that gives some insight into search trends on Google. Use Adwords to learn about what you consumers want.

Learn about some of the things that you should expect from whoever you are outsourcing your SEO to and make sure you’re getting your money’s worth.

Although it may not be the most exciting of digital marketing channels, email marketing should remain an integral part of any digital marketing strategy.

Many businesses lose customers due to cart abandonment. Learn how to use email strategy to follow up with these customers and push towards increasing sales!

Make your marketing spend work harder and see a higher return on investment with Email Marketing by using email marketing.

Time is valuable. In just a few words your subject line needs to convince your customer that opening your email is worth their time.

In this blog post we aim to help you understand some of the core reasons why the content on your website matters and why more is better.