The end of the financial year is a major opportunity for Australian retailers. Customers are ready to spend, businesses are looking to maximise tax-time benefits, and competition for attention ramps up. If you’re aiming to clear stock, hit your sales targets, and start the new financial year strong, a well-structured EOFY campaign is key.

At Arcadian Digital, we partner with retail businesses to deliver marketing strategies that drive meaningful results when it counts. EOFY is one of those key moments and the right campaign approach can make a measurable difference to your bottom line.

Why EOFY Marketing Matters For Retailers

EOFY isn’t just another retail season, it’s a moment when customer intent peaks. Shoppers are looking for value, businesses are trying to use up remaining budgets, and people are more willing to spend on both personal and professional purchases.

Retailers who approach this period with a clear plan can do more than just drive short-term sales. EOFY is a chance to move out seasonal stock, re-engage your customer base, and attract new buyers through timely, targeted campaigns. At Arcadian Digital, we use real-time data, audience insights and proven digital tactics to build EOFY campaigns that resonate and convert.

Retail Marketing Plans That Deliver Results

Here are six EOFY campaign strategies that can help retail businesses cut through the noise and maximise sales before 30 June.

1. Run a limited-time clearance sale

EOFY is perfect for clearing stock, but the success of a clearance sale depends on more than just big discounts. Building urgency is key – think countdown timers, high-impact messaging, and frictionless paths to purchase. We support our clients by designing mobile-optimised landing pages, launching high-intent paid media campaigns, and tracking performance across channels to ensure every dollar spent brings measurable return.

2. Tailor offers for different audiences

EOFY means different things to different people. A small business owner may be looking for a deductible investment, while a regular shopper is hunting for a good deal before prices increase in the new financial year. We help retailers segment their audiences and craft email and paid campaigns that speak directly to their motivations. By connecting your CRM to platforms like Google and Meta, we deliver the right message to the right person, at the right time.

3. Capture high-intent traffic with local search

Customers are actively searching for EOFY deals nearby, especially for products they want to see in person before making a purchase. Our team ensures your business is visible in local search results by optimising your Google Business Profile, targeting the right location-based keywords, and providing smart Google Ads management that focuses on geographic relevance. This is especially effective for retailers with physical stores or those servicing a particular region.

4. Prepare your website to convert

Your website needs to be ready for increased traffic and high purchase intent. A slow or cluttered site can lose sales fast. We run quick-turnaround audits to check performance and usability, and assist retailers in updating their homepage, banners, and navigation to align with EOFY messaging. We also build seasonal landing pages that bring all your EOFY offers together, making it easier for customers to take action.

5. Re-engage your database

EOFY is the perfect time to make the most of your existing customer list. Instead of a generic email blast, we help our clients set up automated email flows based on customer history, purchase behaviour and engagement level. Whether it’s a VIP-only early access offer or a final reminder before the sale ends, personalised campaigns consistently deliver stronger engagement and sales.

6. Build engagement on social media

EOFY isn’t just about transactions; it’s also a great time to boost your brand visibility. We help retailers run social campaigns that mix promotional content with creative engagement strategies. Our approach ensures your message doesn’t just reach your audience, it encourages them to take action.

Set Up Your EOFY Campaign For Success

Planning ahead makes all the difference. We work with retailers to map out campaign timelines, align digital assets across platforms, and ensure tracking is in place from day one. With A/B testing, we refine creative and messaging in real-time. Our reporting focuses on what matters, sales, customer engagement and return on ad spend, so you can see the impact clearly.

EOFY doesn’t have to be overwhelming. With the right strategy and a partner who understands the retail landscape, you can finish the financial year with strong results and a clear path forward.

At Arcadian Digital, we’ve helped retail businesses across Australia turn key seasonal periods like EOFY into growth moments. Whether you need a targeted Google Ads campaign, a quick website refresh or a complete cross-channel strategy, we’re ready to help you make it happen. We work with businesses to create retail marketing plans that drive real results. Get in touch with our team today to kickstart your EOFY campaign.