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Fri Dec 01 2017

Why Your Business Needs Email Marketing Automation

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Sit back and relax, Email marketing automation can build brand loyalty, increase customer engagement and convert your customers without you lifting a finger.

In the age of Automated Restaurant ordering and Self-Checkout Grocery Systems, Email Marketing Automation is the logical next step for your sales and marketing strategy.

Email Marketing Automation involves the use of email automation software to create specific email customer journeys. Email automation can onboard and re-engage your customers using pre-planned customer journeys. Once set up these customer journeys market to and communicate with your customers without any management from you or your staff.

A 2015 study found that 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.

Here are some tips to make your email marketing journey’s even better:

Test – People may not admit to judging a book by its cover, but they do judge an email by its subject line. Studies of email user engagement suggest that 35% of recipients open emails depending upon the best email subject lines. Automation software allows you to A/B test two subject lines on a small sample of your intended recipients. The subject line that receives the most email opens automatically triggers the send of emails with the better performing subject line to your remaining recipients. Giving your EDM the best chance of being read.

Engage – Don’t make them come to you, bring the fun to them. Your business is worth boasting about. Engage with your customers and entice them to engage with you. Email automation allows you to schedule regular sharing of blog posts, product information and offers with your database. Send monthly, fortnightly or weekly emails to keep your brand top of mind.

Analyse – Email marketing automation allows you to track Emails sent, Emails opened, EDM Click through rates and finally Conversions from your EDM. Analysis of campaign performance including funnel analysis gives you insight into the best and worst performing aspects of your email marketing campaign.

Optimise & Repeat – What works best for your customers? After determining the best performing parts of your previous email campaigns, optimise your upcoming campaigns to replicate their success. Identify the language, offers, and imagery that appeals most to your clients and repeat.

Work smarter not harder and allow Email Marketing Automation to strengthen relationships with your customers.

Want help implementing an email marketing strategy? Contact Us to get started.

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We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.

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03 9090 7070

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