Thu Oct 15 2020
There is a fantastic activity that can help your business get noticed by local Google searchers, we call it ‘Google My Business optimisation.’ It can help to boost your business’ visibility in searches from potential customers who are within your business’ vicinity, interested in local goods and services, or those already aware of your brand name.
Local search results are those made in close vicinity to your business or those including location-based search terms. For example, a person conducting a local search might type ‘florists near me’ or ‘florists in Melbourne.’
According to a Tweet from a Google representative at a local search conference, 46% of all Google searches have local intent. For businesses, Google My Business optimisation will help to win website visitors and sales from local searches, even from potential customers who have never heard of you before.
Your Google My Business (GMB) listing appears in Google search results when your brand name is searched. It can also appear for localised searches that match your business’s information. There are three core reasons why your profile is important:
Local SEO is strategic work taken to enhance your business’ visibility on search engine platforms namely Google for searches that are location-oriented. It is a huge opportunity to show your company ‘billboard’ towards searches looking for something within their neighbourhood. This is supported by the statistic that 72% of Google searchers visit a store within 8 kilometres after conducting a search. If your business has poor exposure on Google then it will be very hard for customers to find your business.
Not only that, Google utilises your Google My Business information to populate your company listing in search results.
Your business will see increased interactions if it gets placed in the ‘Google Maps Pack’ or ‘Google 3 Pack.’ Only the top 3 businesses are shown in these listings based on factors that determine local ranking. Did you know that42% of local searchers click on the Google Maps Pack? This is why this section is considered prime real estate in local search results.
Google recommends that businesses update their profile information to maximise the visibility of their business in local search results. And they have good reason to, in 2019,statistics from Google showed that mobile searches with local intent grew over 200% in 2 years. This tells us that searches are increasingly interested in finding local businesses.
Optimise your GMB listing because it can help you win sales by propping up your visibility in local search results.
Because your GMB information is factored into local search results. A strong Google My Business listing will better position your business to show in the ‘Google Maps Pack.’ That is why it is important to comprehensively address all the sections in the GMB profile. Having positive reviews as well as responding to them regularly can increase the chances of your listing to be featured.
There are six key components that you must provide to make your business profile on Google look professional:
It is possible to track interactions with your Google My Business profile by creating a UTM parameter. By adding the UTM parameter to your website URL, visitors who clicked on your profile and were taken to your website can be identified and analysed separately in your Google Analytics.
At Arcadian Digital, we help businesses with Google My Business optimisation. We save you time by optimising your profile for you so you can work on growing other aspects of your business. We help you stay ahead of your competitors by taking advantage of the latest Google My Business features. Leave us a message and we will be in touch!
We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.