Email Marketing

Nurture leads & engage with customers through email marketing

EMAIL MARKETING STRATEGYBuild a long-lasting relationship between you and your customers

Email Marketing has been a dominate marketing channel since the movement to digital and it’s still considered the biggest profitable channel among many marketers. Whether you’re running a B2B or B2C business, email marketing can assist in generating quality leads and more sales. Email Marketing enables you to personalise your offering and directly connect with prospects at every stage of your sales funnel. Using direct-response sales copy we can help you cut through the everyday noise.

Utilising the latest technology we can help you generate high-quality leads for your business. Building a long-lasting relationship between your brand and your customers. To ensure you achieve success for each campaign we conduct data-driven experiments. Let our team of email specialists help you achieve your business goals.

What We Do

Strategy Development
Email marketing can be a really powerful tool, but to understand if it's the right fit for your business and how to get the most out of it, we need to first understand your business and your goals. With a better understanding of what you're wanting to achieve from your digital marketing efforts, we can recommend if and how to best use email marketing, assist in building and sending regular email communications, provide recommendations on how to help build your database and continuously refine and optimise as we go.
EDM Design & Build
One of the perks of working with Arcadian Digital is that we're not only marketing specialists; we also have a wonderful team of developers in house. This means that we can help you all the way through your email marketing journey, including the initial design and build of a responsive email template. We usually recommend a modular-type email design that allows you to add or remove modules, providing more freedom for content in the future. Our designs are tested through a number of email clients on both desktop and mobile before being finalised for use.
Content Creation
Content is possibly the most important aspect of email marketing. Having content within your email that resonates with your target market is critical, as is a effective subject line that encourages a subscriber to click your email over the many others sitting in their inbox. Our marketing specialists are professional content writers and can help not only create the content within your email campaign, but can also assist in writing the supporting blogs, articles or news that the emails may be linking to.
targeting audience
Abandoned Cart
With data indicating around 75% of online shopping don't go through with their purchase after adding a product to cart, there is a huge opportunity for online retailers to re-engage these customers and encourage them to continue the sale. Abandoned cart emails can be a highly powerful tool for ecommerce stores and something that we will usually recommend if your Analytics data indicates a big drop-off from add-to-cart to final sales. We can set up your abandoned cart journey as well as provide ongoing management.
Data & performance analysis
Like all digital marketing channels, Email Marketing provides measurable campaign performance metrics that allow us to conduct an in-depth analysis of your campaign. With the provided data, we will be able to make the necessary changes to maximise performance and return. In addition to recommendation and insights, we also provide regular performance reports as we see transparency as the fundamental factor in a long-lasting agency experience.
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