Google Shopping is a campaign option for eCommerce retailers. This shopping campaign allows online retailers to push their products in front of consumers by appearing directly on Google search results. The campaign is based on ‘product listing feed’ which connects all the products listed on your website to Google. The potential opportunity for businesses who use this platform can be phenomenal if used properly. The purpose of Google Shopping is to create a seamless experience for your customers. As it allows consumers to browse through products from different websites directly on search results. For many retailers, this can help reduce barriers of conversion and widen their exposure.
If you would like to place highly tailored ads in front of your customers when they’re most likely to purchase then Google Shopping is for you. Our experienced team will be able to help you maximise your return for your advertising budget and provide full campaign transparency. Talk to our specialist and start seeing results today.