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Google Shopping

Choosing a reputable Google Shopping agency can elevate your e-commerce efforts and help drive conversions and increase online sales. If you’re a retailer with a physical store, using Google’s local inventory ads can help you reach potential customers.

At Arcadian Digital, our team of experts specialise in Google Shopping Management in Melbourne. We optimise your Google Shopping Ads campaigns to target the right audience and ensure your products stand out. We’ll help increase your eCommerce revenue by improving your product feed, bid strategies and managing ad groups.

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Product feed optimisation

Product feed optimisation is an important step in creating and managing a Google Shopping campaign. We ensure that your product feed includes all relevant information such as product title, description, price, and high-quality images. We can make your products stand out on Google Shopping and increase their visibility to your target audience.

Selling a red, off-the-shoulder maxi dress? We’ll ensure the title, description, and image display your essential details. These details include colour, sleeves, neckline, and dress length. It can then be easily found on Google Search by customers searching for those specific attributes.

Bid strategy and ad group management

Bid strategy and ad group management are crucial aspects of managing a successful Google Shopping campaign. We’ll use appropriate bids and ads to reach the right audience at the right time.

For example, if you sell multiple types of clothing, we’ll create ad groups for each type of clothing. This will set different bids for each ad group and make sure that your products are reaching the right audience.

Campaign monitoring and optimisation

Campaign monitoring and optimisation are vital to the success of a Google Shopping campaign. By keeping a close eye on your campaign’s performance, we can make relevant adjustments. Adjustments include changing bids, adding or removing products, and fine-tuning ad copy to ensure that your campaign is running efficiently.

If you sell clothing, we’ll improve your campaigns by monitoring the performance of your Google Shopping Ads. We then would adjust bids and ad copy for specific products or groups, such as shirts or pants. This will help increase conversions and lower the cost per conversion.


Reporting is an important aspect of our Google Shopping management service. At the end of each month, we provide you with a detailed report on your campaign’s performance. This includes key metrics such as clicks, conversions, cost per conversion, and revenue. This allows you to track your campaign’s progress and see the impact of our optimisations in real time.

For example, we’ll provide you with a report that includes metrics such as clicks, conversions, revenue and more. Reporting enables you to see how your ads campaign is performing and how it’s impacting your business.

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Get in touch

We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.

Contact us

Level 16, 459 Collins Street, Melbourne, VIC 3000

03 9090 7070

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