Define Your Goals
For most online retailers or ecommerce stores, the main goal will be to increase sales. With this in mind, we'll spend some time reviewing what marketing channels you are currently using and the ROI of these. In most cases, we'll discuss the use of Google Shopping as one avenue to help increase online visibility and boost online sales. Generally speaking, customers looking through Google Shopping products are near the bottom of the sales funnel, making this channel a great opportunity to convert sales and showcase similar products.
Using Google Shopping campaigns for your eCommerce store will allow you to showcase each and every product in your store relevant to what the user is searching for. You can essentially present your whole store on search results at a very affordable price. With the available features and benefits, achieving a positive return for investment can potentially be very high. If you are already using Google Shopping, we'll take a look at your account and provide any recommendations to optimise for increased conversions.