SOCIAL MEDIA MARKETINGIncrease your reach and boost conversions to a targeted audience
Are you ready to kick start the conversation with your customers through social? Paid social media can be a very effective tool to expand your voice, increase sales and achieve a solid ROI. We can help you create a social media strategy that builds trust with your audience, drives the right traffic to your website and delivers sales & leads to you. Whether you’re a small-medium business looking to continue growing or a large corporation feeling slightly stagnant, we can help you. Let’s chat about how we can maximise the impact on your audience through social today.
What We Do
Brand Awareness
Considering that there are 18.17 million social media users in Australia, chances are your target audience is somewhere on social. We can help you capture their attention through paid social. Let's harness the power and expansiveness of social to get your brand in front of the right audiences, keep you top of mind, and assist in crafting the right messaging to help convert your audience into leads or sales.
Re-Targeting
Social remarketing is essentially re-targeting people that have previously come in contact with your brand through your website, signing up to your newsletter or as a past customer. Social re-targeting holds the capabilities to reignite your customer’s interest in your brand and product. Regardless of whether your product requires a longer conversion period (eg. insurance brokers, high-end products) or a short/instant conversion, remarketing should be considered for your business. In initial strategy discussions, we will discuss whether re-targeting could be an effective digital marketing tool for your business, and what it will look like.
Smart Prospecting
Paid social platforms such as Facebook and LinkedIn offer incredible targeting capabilities from custom-built audiences to imported lists. We can help you use smart targeting to present specific ads to specific target audiences. Whether you want to target different personas or target prospects at different stages of your sales funnel, we can help you. Our digital marketing team will be able to find the audience you want on paid social and reach others like them. Utilising machine learning and rapid testing we can even assist you in understanding your customers better, and increasing your conversions.
Ad Copy & Creative
An essential component of a high performing paid social campaign is the use of effective copy and creative. Ensuring the correct language, tone and call-to-actions that reside with your target market is imperative, as is the use of creatives that entice and encourage views. When it comes to paid social, we can do everything, from initial recommendations on which channels to target to audience targeting, right through to creating the ad copy and creatives. We also complete continual AB testing on copy and creative to ensure we're consistently striving for the highest converting ad possible.
Data Analysis & Reporting
Unlike traditional marketing, digital marketing (including social) allows us to successfully predict what your prospects are looking for through data. We can also personalise your customer offering through data. We utilise the extensive data received through paid social advertising to find, understand & sell to your prospects. We make sure that every recommendation we provide is backed up by reliable data that is specific to your business. This means that we're able to offer data-backed recommendations to improve your online conversions.
Talk to a specialist today!
Grow your business through paid social media advertising.
Magento, SEO, PPC, Facebook AdsTilley Soaps
Wordpress, SEO, PPCMoney For Jam
eCommerce, SEO, PPCFresh Paper
OUR PARTNERS
