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Social Media Advertising

At Arcadian Digital, we specialise in creating and managing paid social media advertising campaigns. Our cost-effective services can help you reach your target audience and achieve your business objectives. Our team of experts have experience across all major platforms including Facebook, LinkedIn, and Instagram.

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Platforms We Specialise In

We specialise in paid social media advertising on platforms such as Facebook, Instagram and LinkedIn. Facebook allows for highly targeted advertising options and the ability to reach a large audience. Instagram is a highly visual platform that is perfect for showcasing products and building brand awareness. LinkedIn is a professional networking platform that is great for B2B marketing and targeting specific job titles and industries.

We focus on these specific platforms to create and optimise campaigns that will best reach and convert your target audience.

Campaign Strategy and Planning

We carefully consider your business, target customers, and objectives in order to devise an effective campaign strategy and plan. For example, on Facebook, we may focus on increasing brand awareness and engagement through sponsored posts and video content. On Instagram, we may focus on driving website traffic and sales through shop-able posts and Instagram Stories. And on LinkedIn, we may focus on generating leads and building relationships through sponsored content and LinkedIn Advertising.

We create a customised strategy that addresses all of these factors and regularly review and adjust it as required to ensure optimal performance.

Target Audience and Demographic Analysis

We understand the importance of reaching the right audience for your business. In order to achieve this, we conduct thorough demographic and target audience analyses for each of our client’s campaigns on various social platforms. We examine factors such as age, location, interests and behaviours to ensure that the ads are being shown to the appropriate audience.

For example, if your business is a luxury clothing brand, we may target users on Instagram who have a high income and an interest in fashion.

Ad Creatives and Copywriting

At Arcadian Digital, we understand that visually striking ad creatives and compelling ad copy are crucial for the success of your paid social media campaigns. We specialise in crafting top-performing designs and messaging for Facebook, Instagram, and LinkedIn advertising.

When it comes to ad campaigns, we know how to capture the interest of your intended audience and increase conversions. We make sure that your ad designs match your brand and communicate your message effectively, regardless of the ad type used.

Campaign Optimisation and Performance Tracking

We continually monitor and adjust the performance of your advertising on social media. This includes A/B testing different ad creatives, adjusting targeting and demographics, and utilising performance data to make data-driven decisions.

For example, on Facebook, we may test different image and copy combinations to see which performs best. On Instagram, we may adjust our targeting to reach a specific age group. On LinkedIn, we may monitor lead generation campaigns to ensure they are meeting our client’s goals.

Reporting and Analytics

Our reporting and analytics provide detailed insights into the performance of your social media advertising campaigns. We track key metrics such as click-through rate, conversion rate, and return on investment.

We provide regular reports to help you understand the results. By analysing the data, we can make informed decisions to optimise your campaigns. This will help us to achieve better results on platforms like Facebook, Instagram, and LinkedIn.

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Get in touch

We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.

Contact us

Level 16, 459 Collins Street, Melbourne, VIC 3000

03 9090 7070

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