Google Shopping
Maximise Sales with Expert Google Shopping Management
Google Shopping is one of the most powerful eCommerce advertising channels, placing your products directly in front of high-intent shoppers at the top of Google search results. However, without the right strategy, product feed optimisation, and bid management, businesses often waste their budgets on inefficient clicks that don’t convert.
At Arcadian Digital, we specialise in Google Shopping campaign management as part of our broader Google Ads strategy. Our team ensures your products stand out in search results, reach the right audience, and drive higher conversions at a lower cost per acquisition. Whether you’re selling online or in-store, we fine-tune your product feed, bid strategies, and ad groups to maximise your revenue and return on ad spend (ROAS).
Is Google Shopping Right for Your Business?
Google Shopping is a powerful tool for eCommerce businesses that aim to boost sales and attract high-intent buyers. Unlike traditional Search ads, Shopping Ads display products with images, prices, and key details, helping businesses stand out in a competitive market.
This strategy best suits retailers selling physical products online with a well-structured catalogue. To run a successful campaign, businesses need a fully optimised product feed, including accurate titles, descriptions, and images. A strong website with a seamless user experience and a clear checkout process is also essential for maximising conversions. If your product feed or website isn’t fully optimised yet, we can assist in refining these aspects to ensure your campaigns achieve the best possible results.
Achieving success in Google Shopping relies on competitive pricing and regular campaign adjustments. As products are displayed alongside competitors, factors like pricing, product quality, and reviews can all impact performance. By optimising bids continuously and monitoring performance, businesses can minimise wasted ad spend while boosting their return on investment (ROAS).
Our Approach to Google Shopping Management
A well-structured product feed forms the foundation of a successful Google Shopping campaign. We optimise your titles, descriptions, categories, and high-quality images to ensure your products show up in the right searches and attract high-intent buyers.
By refining attributes like product type, brand, and key selling points, we boost visibility, enhance click-through rates, and drive more high-converting traffic to your store.
The success of Google Shopping relies on strategic bidding and effective audience targeting. We organise ad groups to ensure the right products reach the right shoppers, employing smart bidding strategies that enhance visibility and profitability. By adjusting bids according to performance data, competition, and customer intent, we assist you in minimising wasted ad spend and increasing return on ad spend (ROAS).
We don’t just set up campaigns; we continuously monitor, test, and refine your Google Shopping strategy to ensure maximum performance. Our team tracks search trends, product performance, and bid efficiency, making data-driven adjustments that boost conversions while lowering cost per click (CPC) and cost per acquisition (CPA).
Whether it’s optimising bids, adjusting product selection, or refining ad creative, we proactively enhance your campaigns to ensure sustained eCommerce growth.
Our comprehensive performance reports provide a clear perspective on the success of your Google Shopping campaign. We offer insights into click-through rates, conversions, revenue, and ROAS, ensuring you’re fully aware of where your budget is allocated and how it’s driving growth.
Beyond just numbers, we deliver actionable recommendations based on real-time data, assisting you in refining your strategy and making smarter business decisions.
Unlock More Sales with Google Shopping
Maximise your eCommerce potential with managed Google Shopping campaigns. We assist you in optimising your product feed, refining bid strategies, and continuously enhancing performance to drive more conversions at a lower cost. Whether you're seeking to attract new customers or scale your existing sales, our data-driven approach ensures that your budget achieves real results.
Get in touch with us today to optimise your Google Shopping campaigns and boost your online revenue.
Frequently Asked Questions
Google Shopping Ads is a form of paid advertising that allows businesses to showcase their products directly in Google Search results. This allows potential customers to view product data, pricing and images before clicking through to the website to purchase. To start using Google Shopping, you’ll need to create a Google Merchant Center account. This is where you upload your product information and manage your listings.
Google Shopping Ads work by using a product feed to display products on Google. This feed includes information such as product images, pricing, and product details. If someone searches for a product that matches your product feed, it’ll be shown in Google Shopping. Advertisers can set a bid for each product, and the ads are displayed based on relevance and bid amount.
Imagine you own a clothing store and have uploaded details about your products to Google. When someone uses the search term “men’s t-shirts”, your t-shirts for men may appear in the Google Shopping section. This can help more people see your products and potentially become customers.
Google Shopping Ads are a powerful way to boost your e-commerce sales. By targeting customers who are already searching for products like yours, you can increase your brand visibility. Smart shopping campaigns can also drive more traffic to your website and boost your conversion rates.
For example, if you sell handmade soap, Google Shopping can help you reach customers looking for natural, handmade soap products online. This makes it more likely they will purchase from you.
Optimizing Google Shopping Ads involves analysing performance data, making adjustments to bids and ad copy, and regularly monitoring the account performance. This can include split testing ad copy, and adjusting bids for different products or product groups. We will also analyse performance data to identify areas for improvement.
We measure the success of your campaigns using indicators such as click-through rate, conversion rate, and return on investment (ROI). We’ll give you detailed reports to help you understand how well your campaign is doing. Based on the data, we’ll make adjustments to maintain its success.