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Wed Sep 20 2023

The Importance of Mobile Optimisation for SEO

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In recent years, mobile devices have emerged as the primary means through which users browse the internet. This paradigm shift has compelled search engines, most notably Google, to prioritise mobile-friendly websites in their search results.

In 2020, Google rolled out Mobile-First Indexing for all websites, highlighting the importance of Search Engine Optimisation (SEO) for mobile. If your website is not fully optimised for mobile, you are likely to see a significant hit to your search ranking in search results.

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What does Google’s Mobile-First Indexing mean?

Put simply, Google rewards websites that are mobile-friendly. It is now estimated that around 60% of searches are now on mobile. With a larger percentage of people now searching on their mobile devices compared to desktops, the algorithm seeks to improve search results for users by providing relevant, high-quality search results that are optimised for their devices.

Why Mobile Optimisation Matters

Enhanced User Experience (UX)

Google continues to place increased importance on User Experience (UX). Mobile optimisation ensures that your website is accessible and functional across a myriad of mobile devices. A positive User Experience translates to increased on-site engagement, lower bounce rates, and ultimately, improved search engine rankings.

Improved Page Speed

Mobile optimisation goes hand in hand with faster loading times. Mobile users are typically on the go and have less patience for slow-loading websites. Search engines reward sites with faster load times, making search engine optimisation for mobile a key factor.

Reduced Bounce Rates

Bounce rate, the percentage of users who leave your site after viewing just one page, is a crucial metric for SEO. Mobile-optimised websites tend to have lower bounce rates, providing a seamless and engaging experience. Google takes note of this and rewards such websites with better rankings.

Mobile-First Indexing

As mentioned earlier, Google’s mobile-first indexing prioritises mobile-friendly websites. If your site is not optimised for mobile, it could see a significant drop in search engine rankings. This can potentially affect your online visibility and traffic.

Mobile Optimisation in Practice

Now that we’ve established why mobile optimisation is vital, this is how we put search engine optimisation for mobile into practice for our clients:

Mobile-Friendly Content

Our digital marketing experts will optimise your content, ensuring that it is not only informative and engaging but also mobile-friendly.

Mobile Page Speed

Page speed is a critical factor in both User Experience and SEO. Our SEO team and development team will work together to ensure optimal page speed for your website.

SEO Audits

Our experienced SEO team will also conduct comprehensive SEO audits to identify any issues that may hinder your optimisation efforts.

Web Design

As a full-service agency, our web development and design teams are experts in creating websites that prioritise both desktop and mobile functionality.

Why Choose Arcadian Digital?

Proven Expertise:

Our team of SEO specialists boasts a proven track record of achieving tangible outcomes. Staying across industry developments also allows us to ensure that your website remains a prominent contender within search engine rankings.


Transparency and communication have always been at the forefront of what we do. We provide our clients with regular reports and updates, ensuring you’re always in the loop. This allows you to properly understand the progress of your SEO and mobile optimisation efforts.

Measurable Efforts:

Our focus is on delivering tangible results. We use data-driven strategies to monitor the performance of your website and make necessary adjustments to maximise your ROI.

If you haven’t yet considered the mobile-friendliness of your website, now is the time to do so. Together we can unlock the full potential of your online presence and drive your business to new heights. Contact us today and let us be your trusted partner in achieving SEO success.

Get in touch

We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.

Contact us

Level 16, 459 Collins Street, Melbourne, VIC 3000

03 9090 7070

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