In the last decade, digital marketing has gained immense popularity as people turned to online platforms for all the entertainment and information they need.
This development also made it easier than ever for people to share their thoughts and opinions. As made evident by the fact that there are 500 million blogs that deliver over 2 million posts every day.
These bloggers and authors are directly or indirectly contributing to one of the most significant marketing movements ever, for an estimated 12 to 24 million e-commerce websites.
Add to this, the fact that their audience includes almost 3.1 billion active social media users, and you can tell that digital marketing has immense potential and that it will only grow stronger and more impactful in the years to come.
The digital age offers several advantages for businesses – providing greater reach to a better-targeted audience and helping forge better relationships with customers.
Digital Marketing Trends 2020
The future seems to be exciting, challenging, and with plenty of opportunities for businesses that are able to keep up.
Digital marketing trends in 2020 will be shaped by the millennial audience as well as big leaps in technology – there’s a lot to come from voice to AI and everything in between!
With this in mind, it is critical to stay on top of the cutting-edge trends and leverage them quickly to ensure the success of your digital marketing strategy and drive business growth.
Here are some of the key digital marketing trends for the coming year:
Trend #1: The Use Of Voice Search
With the rising popularity of voice assistant devices, it is not surprising that almost 50% of all searches will be conducted through voice by 2020. In fact, 30% of browsing sessions won’t even need a screen.
Furthermore, the surge in smartphone usage means voice search will transform how people shop. As such, it is expected to be the next disruptive trend in e-commerce and reach the $40 billion mark by 2022.
Optimizing your content for voice search through the use of long-tail keywords will help marketers capitalize on this trend.
Trend #2: More Interactive Content
According to research, an average reader has an attention span of 8 seconds at maximum. Hence the reason why interactive content has plenty of potentials to become everyone’s favourite in the much near future.
Let’s admit it, interactive content is an excellent way to entertain, engage, and educate your audiences. Compelling them to participate actively and do a lot more than just read or watch what you offer.
Stats show that 81% of marketers have agreed that interactive content is more effective in grabbing consumers’ attention and gives their business a competitive edge. Examples of interactive content include quizzes, surveys, polls, webinars, Augmented Reality (AR) overlays, 360 videos, and even home loan calculators.
This digital marketing trend is all set to go viral since it holds the key to engagement, keeping viewers involved for a longer time.
Trend #3: Machine Learning & Smart Bidding
According to the latest Google Ads updates, smart bidding will become the norm for a majority of PPC managers in the near future.
Simply put, the platform uses machine learning to optimize your bids. Which gives you maximum value out of each click – and this is why 70% of advertisers use smart bidding in Google Ads.
Smart bidding is beneficial for marketers as they can optimize their bids easily and choose their conversion actions according to their preference. Moreover, marketers can also optimize bids across multiple campaigns.
Smart Bidding is a great option for advertisers who manage extensive catalogues and run multiple campaigns at the same time. It is not only restricted to online conversions but is excellent for offline conversions as well.
In addition to these advantages, Smart Bidding will prove to be a useful tool in increasing brand awareness, driving traffic to your website, and maximizing conversions.
Trend #4: Plenty Of Focus On Personalization
Customized marketing messages to target the audience will finally gain the attention it deserves.
Nowadays, people find a brand more engaging when it is more considerate of them. 72% of consumers engage with advertising messages that are more personalized and tailored according to their interests.
Furthermore, personalization significantly improves engagement and maintains it throughout the buyer journey. A study has revealed that 91% of consumers are likely to make purchases from brands that offer relevant recommendations and offers.
Keeping this in mind, businesses are predicted to become a lot more mindful of how a consumer would want to be. Moreover, more brands can be seen incorporating location-based personalization in their email messages to keep customers more engaged – stats show this can increase conversion rates by 27%.
Trend #5: More Businesses Aiming For Position Zero in SERPS
It’s a well-known fact that occupying Position Zero in SERPs is like striking gold with your SEO strategy. When your product, service or brand ends up at the top of the search results, you naturally earn more leads, clicks, and better ROI.
Earning a position zero in SERP depends on a multitude of things – from how structured your data is, to correctly written content, site speed, mobile-friendliness and more. The push towards better SEO practises has never been so important – make sure SEO is at the top of your list for digital marketing optimisations in 2020.
Keeping up with all the upcoming digital marketing trends is essential for a marketer as technology is changing the way people interact with each other. Remaining stagnant as new technologies and improvements make waves will only see your business start dropping from search results, resulting in lost traffic, lost leads and lost sales.
If you don’t have time to commit to ongoing digital marketing in 2020, or perhaps don’t have the expertise to stay ahead of the game, there is help at hand.
If you’d like to figure out how to make these emerging 2020 marketing trends work for your business, contact us now!