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Brunetti Classico

Brunetti Carlton is an institution of the Melbourne coffee and pastry culture. Having developed into the icon it is today, Brunetti has expanded its offering across multiple locations throughout Melbourne.

Visit Brunetti

The challenge

Brunetti Classico wanted to scale their online presence and reach more customers, so they sought the expertise of Arcadian Digital. The goal was to improve their eCommerce platform and implement effective digital marketing strategies, particularly in the areas of SEO and Google Ads.

To achieve this, Arcadian Digital worked closely with Brunetti Classico to enhance the existing platform with features such as custom delivery functionality and unique product rules. These features would allow Brunetti Classico to better serve their customers, provide a more personalised experience, and ultimately drive more sales. The focus was on creating a seamless and efficient platform that would help Brunetti Classico reach their growth goals and establish a strong online presence in the competitive world of eCommerce.

Our approach

With an already established eCommerce platform, our team needed to implement further unique functionalities, as well as some enhancements and refactoring.

To support organic sales growth and upcoming growth from online advertising, Brunetti Classico required a unique availability and delivery solution. This meant products would need:

  • Lead times
  • Preparation times
  • Delivery restrictions
  • Restricted delivery times
  • Restricted delivery sizes based on location
  • Various small nuances

We wanted to integrate this functionality without rebuilding the entire website. Arcadian Digital developed custom functionality and integrated it into the off-the-shelf eCommerce solution to support the requirements.

The outcome

After the successful launch of Brunetti Classico’s improved website, we observed a drop in cart abandonment and delivery problems. This led to an overall rise in conversion rates.

We then kicked off our digital marketing campaigns, which successfully maintained the high conversion rate while boosting traffic and overall revenue. This resulted in a profitable return on investment for digital marketing efforts on a larger scale.

Our partnership with Brunetti Classico remains strong and we continue to support them as they expand their product offerings and brick-and-mortar locations.

More work

Get in touch

We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.

Contact us

Level 16, 459 Collins Street, Melbourne, VIC 3000

03 9090 7070

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