Goodwoods Saddlery

The challenge

Goodwoods Saddlery came to us during COVID-19. Their website has always been an important channel for sales, however with the pandemic, online shopping increased dramatically and an easy-to-use website became critical.

Our approach

Goodwoods Saddlery has a huge range of Stock-Keeping Units (SKUs) and runs an Enterprise Resource Planning system (ERP) as a result. Our job was to ensure seamless integration with their chosen ERP and a simple CMS that would allow their staff members to manage the website primarily themselves.

We opted for a skinned WordPress/WooCommerce solution that would allow for rapid design and development. Arcadian Digital and Goodwoods worked together to select an appropriate template, before having our UX/UI team create a unique look and feel to help align it with the Goodwoods Saddlery branding.

As with every eCommerce solution, various systems are generally needed to facilitate the day-to-day activities such as picking and packing, inventory management, sales, accounting, and more. The third-party systems that Goodwoods Saddlery required were:

• Unleashed (ERP – inventory management and order fulfilment)
• Xero (Accounting)
• Stripe (Payment gateway)
• Mailchimp (Customer journey management & EDMs)

The outcome

Following the successful launch of their website, we continued working with Goodwoods Saddlery, providing them with our digital marketing services (SEO, PPC, and EDMs).

Using our data-backed approach, we have seen their sales increase 5x per month in the last year. We also owe this huge increase in sales to the experienced team at Goodwoods Saddlery and their incredible offering.

We’ve continued to work with Goodwoods Saddlery to expand its digital presence and maintain a strong relationship with the team.