Kinetic began in Melbourne, operating the SkyBus airport express service. Today, they are a global operator of rail and bus networks across Australia, the UK, Europe and Asia.
To accurately reflect their industry standing and cater to their expanding business needs, a site rebuild was essential to incorporate the required functionality. The primary focus was to enhance user experience (UX) and streamline enquiries. While adding new locations and regions to the site was essential, it was paramount that users could swiftly and effortlessly access the services available in each area.
This is where Arcadian came in – we specialise in creating bespoke website solutions that are tailored to a company’s unique digital goals. We can help create a solution that not only looks visually appealing but is also easy to manage and performs well from a performance and SEO perspective.
When approaching the build we decided to focus on enhancing the UX of the site overall, ensuring a strong SEO presence. However, we also wanted to integrate modern JS frameworks such as VueJS or ReactJS.
As we only needed ReactJS or VueJS for a small aspect of the build we decided to avoid a headless build and embed a lightweight VueJS application. This allowed us to build a fast and responsive site. This involved less overhead in the development of a headless or statically generated site, as well as a responsive User Interface (UI) for travel information and enquiries.
The Kinetic site build required:
In a span of just 5 months, Arcadian Digital undertook the task of bringing Kinetic’s vision to life, resulting in a dynamic online platform that seamlessly captures the essence of their world-class services.
We’d love to hear about your digital requirements. Even if you don’t quite know what you need, get in touch as we can help formulate a whole digital strategy to meet your business objectives.