Nestled in the historical Manchester Unity Building on the corner of Swanston and Elizabeth Streets, Smile Solutions are well-known in the medical space for their full service dental offering from general dentistry to cosmetic dentistry and specialist care under one roof.
The historical Smile Solutions website had a number of hindrances which resulted in Smile Solutions working with Arcadian Digital to rebuild a more functional website. One key issue was that the website was setup over multiple domains and sub-domains with the main website housing the Smile Solutions website, and a secondary website housing the blog. In addition, the main website didn’t allow for more advanced functionality which limited their control over content. The website also didn’t respond to mobile a big no-no in today’s mobile world and heavily penalized with Googles algorithm update!