Black Friday: A Prelude to Christmas Beyond its reputation as a retail juggernaut, Black Friday and Cyber Monday have evolved into an instrumental event for Australians to jumpstart their Christmas shopping. Shoppers can anticipate an average discount of 22% during this time. This shift in consumer behaviour signals a remarkable departure from traditional shopping norms. […]

How Do I Adapt My Marketing Strategy? In an era of uncertainty, digital marketing has emerged as a crucial lifeline for businesses. As consumers spend more time online, a large digital presence becomes the cornerstone of success. Adapting to Market Trends The digital marketing landscape is never static. Trends shift, algorithms change, and consumer behaviour […]

What does Google’s Mobile-First Indexing mean? Put simply, Google rewards websites that are mobile-friendly. It is now estimated that around 60% of searches are now on mobile. With a larger percentage of people now searching on their mobile devices compared to desktops, the algorithm seeks to improve search results for users by providing relevant, high-quality […]

Understanding SEO and Website Design What is user experience? In its simplest definition, user experience defines how pleasant or easy a person finds your website to use. And while this sounds simple, it certainly isn’t as straightforward as you may think! It encompasses everything – from how fast your site loads to the ease of […]

Local business schema markup is essential for enhancing online visibility due to competition. Local SEO is a powerful strategy that can help businesses looking to dominate their local market. Content and on-page optimisation are all developed with focused, localised intent. Local business schema markup is essential for enhancing online visibility and improving search engine rankings. […]

At Arcadian Digital, we understand the importance of adhering to recognised security standards like ISO 27002. We present a condensed summary of our security practices.

Learn more about the Australian Signals Directorate Essential Eight and how we can maximise the security of your web application.

On July 1, 2023, standard Universal Analytics properties will stop processing data. Businesses and website owners will need to switch to Google Analytics 4 (GA4). We are here to help you navigate the transition.

SEO & Ads can work together to identify new marketing opportunities. See how we combined SEO & Google Ads efforts which saw results for one of our clients.

Discover how Google My Business optimisation can help your business get noticed and win sales, especially in local search.