What does Google’s Mobile-First Indexing mean?
Put simply, Google rewards websites that are mobile-friendly. It is now estimated that around 60% of searches are now on mobile. With a larger percentage of people now searching on their mobile devices compared to desktops, the algorithm seeks to improve search results for users by providing relevant, high-quality search results that are optimised for their devices.
Why Mobile Optimisation Matters
Enhanced User Experience (UX)
Google continues to place increased importance on User Experience (UX). Mobile optimisation ensures that your website is accessible and functional across a myriad of mobile devices. A positive User Experience translates to increased on-site engagement, lower bounce rates, and ultimately, improved search engine rankings.
Improved Page Speed
Mobile optimisation goes hand in hand with faster loading times. Mobile users are typically on the go and have less patience for slow-loading websites. Search engines reward sites with faster load times, making search engine optimisation for mobile a key factor.
Reduced Bounce Rates
Bounce rate, the percentage of users who leave your site after viewing just one page, is a crucial metric for SEO. Mobile-optimised websites tend to have lower bounce rates, providing a seamless and engaging experience. Google takes note of this and rewards such websites with better rankings.
Mobile-First Indexing
As mentioned earlier, Google’s mobile-first indexing prioritises mobile-friendly websites. If your site is not optimised for mobile, it could see a significant drop in search engine rankings. This can potentially affect your online visibility and traffic.
Mobile Optimisation in Practice
Now that we’ve established why mobile optimisation is vital, this is how we put search engine optimisation for mobile into practice for our clients:
Mobile-Friendly Content
Our digital marketing experts will optimise your content, ensuring that it is not only informative and engaging but also mobile-friendly.
Mobile Page Speed
Page speed is a critical factor in both User Experience and SEO. Our SEO team and development team will work together to ensure optimal page speed for your website.
SEO Audits
Our experienced SEO team will also conduct comprehensive SEO audits to identify any issues that may hinder your optimisation efforts.
Web Design
As a full-service agency, our web development and design teams are experts in creating websites that prioritise both desktop and mobile functionality.
Why Choose Arcadian Digital?
Proven Expertise:
Our team of SEO specialists boasts a proven track record of achieving tangible outcomes. Staying across industry developments also allows us to ensure that your website remains a prominent contender within search engine rankings.
Transparency:
Transparency and communication have always been at the forefront of what we do. We provide our clients with regular reports and updates, ensuring you’re always in the loop. This allows you to properly understand the progress of your SEO and mobile optimisation efforts.
Measurable Efforts:
Our focus is on delivering tangible results. We use data-driven strategies to monitor the performance of your website and make necessary adjustments to maximise your ROI.
If you haven’t yet considered the mobile-friendliness of your website, now is the time to do so. Together we can unlock the full potential of your online presence and drive your business to new heights. Contact us today and let us be your trusted partner in achieving SEO success.
